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Richard Bagnall
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UK CEO of international specialist PR measurement & social media insights consultancy Prime Research
UK CEO of international specialist PR measurement & social media insights consultancy Prime Research

262 followers
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Prezi is great presentation software - what's not to like?
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Very flattered to be featured in this month's 'Measurement Life' Interview in The Measurement Standard magazine. 
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Honoured to be interviewed on Wagthedog.fm PR podcast this week talking about the Barcelona Principles, PR and social media measurement, and where the industry is heading to next.
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Thanks to Ragan.com for including my article on all the reasons you could need to know not to use AVE as a valid metric...
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Hooray for Freeium business models... :-)
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Jay on the button yet again...
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the +Chartered Institute of Public Relations (CIPR) Social Media Panel Csuite podcasts are now available to download & subscribe to on itunes itunes.apple.com/gb/podcast/cip… - please help us up the charts!
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Nice work Jay. :-)
SEE ME GET SOAKED!!

Jay Today - This Tiny Facebook Change Helped ALS Ice Bucket Challenge Go Crazy Viral 

If you haven't seen your friends douse themselves in ice to support ALS research yet, you're probably living under a rock. 

The ALS Ice Bucket challenge has raised over $13.3 million (compared to $1.7 million last year) and has over 260,000 new donors.

Why is the ice bucket challenge so effective? 2 reasons:

1) It plays on the power of video, which is much more visceral and experiential than text or photo could ever be.
2) It happened concurrently with the new Facebook update that now allows videos to autoplay in your news feed.

The other important reason this challenge has succeeded is that it wasn't ALS who asked people to dump ice on their heads, it's friends. And while we may not all have a personal connection to ALS, we do have personal connections to our colleagues and friends so we want to support the cause in their honor.

This is a lesson that all businesses, not just non-profits can learn from: Social media is about people, not logos, and it's the individual connectivity that makes campaigns successful.

SUBSCRIBE: https://www.youtube.com/jaybaer00


SPROUT SOCIAL SHOUT OUT

Today's +Sprout Social shout out is a three-part challenge to Sally Hogshead (http://twitter.com/sallyhogshead), author of the new book, How the World Sees You (http://www.amazon.com/How-World-Sees-... Rory Vaden (http://twitter.com/rory_vaden), best-selling author of Take the Stairs (http://www.southwesternconsulting.com... and Jess Ostroff (http://twitter.com/jessostroff), Managing Editor at Convince & Convert and Director of Calm at Don't Panic Management (http://dontpanicmgmt.com). 

You have 24 hours to complete the ice bucket challenge and/or donate $100 to ALS research!
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If you're a PR or communications student, graduate or post-graduate and are interested in research and measurement then don't miss the opportunity to apply for PRIME Research and the CIPR's Fellowship. Applications need to be in by August 24th. All details are here: http://www.primeresearchfellowship.co.uk/  
CIPR – PRIME Research Fellowship
CIPR – PRIME Research Fellowship
primeresearchfellowship.co.uk
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