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The History Biz
3 followers -
Helping tourism entrepreneurs, historic sites and destination marketers thrive.
Helping tourism entrepreneurs, historic sites and destination marketers thrive.

3 followers
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The History Biz's posts

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There are so many ways tours can go awry. It’s impossible to control every situation or plan for every contingency. However, it’s worthwhile to spend some time thinking about how you will handle various situations. #tourism  

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Visitors to museums, historic houses and other types of heritage attractions are no longer content to be passive observers. They want to be participants in some way. This desire is easy to understand. It is not, however, always easy to satisfy.

Fortunately some programs are inherently immersive. The Victorian Funeral Tour is a case in point. It’s a hybrid program that includes elements of a traditional lecture, a living history event and a theatrical production. #entrepreneur   #halloween   #smallbusiness   #history  

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Whether it’s a high tech ghost hunt, a candlelight tour of a crumbling old graveyard, or a guided trek down a dark alley where a horrific murder occurred, the paranormal is big business and not just at Halloween.
#entrepreneur   #tourism   #smallbusiness   #ghosts  

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How do you rise above the noise and get the word out about your great attraction, tour or fascinating new program? If you don’t have a big marketing budget - most of us in other words - it can feel almost impossible. But it isn't. #collaboration   #smallbusiness   #entrepreneur  

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Have you ever wondered what it would be like to be your own boss? It's never been easier to start a business that allows you to indulge your love of the past. Maybe it's time to start your own History Biz. #entrepreneur   #smallbusiness   #startup   #tourism  

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Does your attraction, destination or organization have a blog? Should you?

A blog – a mashup of the words “web” and “log” – is a regularly updated journal that appears online. It can contain articles, poems, photo essays, short fiction, opinion pieces, infographics, interviews, news reports, whatever the author likes.

There’s no question that blogging can lead to good things including interesting new opportunities. But it isn’t for everyone. #history   #smallbusiness   #tourism  

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More than 63% of online searches for local businesses, services and attractions are being performed on smartphones and tablets. The percentage of out-of-town visitors using mobile devices to find museums, historic sites and tours is even higher. If your attraction or program doesn’t appear in mobile search results, you might as well be invisible. #history   #tourism  

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Crime tours, a sub-genre of dark tourism, introduce visitors to documented crimes of the past. This case study describes how people in a small town worked together to create their own successful version. #history   #tourism  

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The suggestion that familiar places hold clues to the past does more than appeal to people's imaginations, it opens the door to the immersive, engaging type of experiences contemporary travelers want. #history    

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People are talking about your tour, destination or attraction behind your back. That can be a good thing. Or not. #history
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