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David Higgerson
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David Higgerson

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Why journalism is as much a science as an art, trade or profession in the future:
WARNING: Long read! Summary as follows: Journalism has always been about gut instinct and hunches. Those who did best were those who guessed what audiences wanted. Digital audience data, however, m...
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One of the biggest political scandals of the year, for me, has been foodbanks. Not the fact they exist – that, it should go without saying, is indeed a scandal – but the way that politicians from all sides have tried to use them for political ends. The…
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David Higgerson

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Boxing Day. For most of the country, it means a second day of over indulgence, a dawning realisation that the might of the BBC and ITV between them really could only pull together one day of TV, and, for many, any excuse in the book brought to the surface…
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David Higgerson

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So. UGC. And why it's good for the regional press:
WARNING: This is a very long piece, written over several periods of time, looking at the power of UGC. In summary, its sets out why I think UGC has been good for the regional Press. * * * The other...
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David Higgerson

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David Higgerson originally shared:
 
Boxing Day. For most of the country, it means a second day of over indulgence, a dawning realisation that the might of the BBC and ITV between them really could only pull together one day of TV, and, for many, any excuse in the book brought to the surface…
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Digital Publishing Director, Trinity Mirror
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