It seems I've made this list of interesting digital peeps and it would be fantastic if you could pass a vote my way.
The busy shopping season is right around the corner and consumers are making their lists and checking them twice. To help you set the right bids to reach on-the-go shoppers, Keyword Planner will now show how varying bids may influence your campaigns’ performance differently for desktop and mobile devices. By entering your conversion rates and values, you’ll be able to see, at a glance, how changing your bids may impact metrics like estimated conversions, ROAS, Avg CPA, and total conversion value -- for both your desktop and mobile campaigns.
Let’s say you’re an online retailer gearing up for the busy shopping season with a cost-per-acquisition target of $25. In the example image below, you can see how varying your bids may influence your average cost-per-acquisition based on the conversion rates and values that you’ve entered.
Now let's say you realize that people who search on mobile devices are twice as valuable to you as people searching on desktops. You’ll be able to see how changing the mobile bid adjustment will help you get the best ROI from your campaign.
To learn more, visit our help center; http://goo.gl/zBapVs.
Note: It's important to keep in mind that while Keyword Planner [http://goo.gl/Owq8M] can provide some great keyword ideas and traffic estimates, campaign performance depends on a variety of factors. For example, your bid, budget, website, and customer behavior can all influence the success of your campaigns.
Many large companies have unique needs, with dozens of websites and many users. In the past, configuring Google Analytics for these companies was time-consuming and required too many clicks.
We're thrilled to announce a new set of APIs that will make it even easier for large companies to manage multiple websites. These APIs will streamline the Google Analytics setup process, allowing IT teams to programmatically manage and configure Google Analytics, so teams can focus their efforts on analysis and gaining insights.
Read more at: http://goo.gl/3I2CJ9
- Latitude Digital MarketingSME Paid Search Manager, present
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