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Andrew Harris
681 followers -
SME Paid Search Manager - Latitude Digital Marketing. A lifelong Wires fan. See you in the South stand
SME Paid Search Manager - Latitude Digital Marketing. A lifelong Wires fan. See you in the South stand

681 followers
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work in travel? download our free whitepaper today! worth a read
Want to know the best digital channels to use to reach your target audience in the #travel industry? It's all here in our ThinkWorks: Travel Digital Marketing Review, from maximising user experience on site, through to the continued importance of great quality search advertising. Download for free here: http://bit.ly/1z2Ev1e #LatitudeTravel 
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Looks good. Will test this tomorrow
Introducing conversion estimates in Keyword Planner 

The busy shopping season is right around the corner and consumers are making their lists and checking them twice. To help you set the right bids to reach on-the-go shoppers, Keyword Planner will now show how varying bids may influence your campaigns’ performance differently for desktop and mobile devices. By entering your conversion rates and values, you’ll be able to see, at a glance, how changing your bids may impact metrics like estimated conversions, ROAS, Avg CPA, and total conversion value -- for both your desktop and mobile campaigns. 

Let’s say you’re an online retailer gearing up for the busy shopping season with a cost-per-acquisition target of $25. In the example image below, you can see how varying your bids may influence your average cost-per-acquisition based on the conversion rates and values that you’ve entered.  

Now let's say you realize that people who search on mobile devices are twice as valuable to you as people searching on desktops. You’ll be able to see how changing the mobile bid adjustment will help you get the best ROI from your campaign.

To learn more, visit our help center; http://goo.gl/zBapVs.

Note: It's important to keep in mind that while Keyword Planner [http://goo.gl/Owq8M] can provide some great keyword ideas and traffic estimates, campaign performance depends on a variety of factors. For example, your bid, budget, website, and customer behavior can all influence the success of your campaigns. 
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Work in Gaming and looking to expand internationally? Already operating on an international scale but keen to catch up with the latest trends in international gaming marketing? Come to our free event on 28 May in The Soho Hotel and learn how http://bit.ly/1qOLlrs
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This is really cool. Join the hunger games q&a live right now
The cast of +The Hunger Games is live! Click below to watch and ask a question.

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New Google Analytics APIs for Large Companies

Many large companies have unique needs, with dozens of websites and many users. In the past, configuring Google Analytics for these companies was time-consuming and required too many clicks.

We're thrilled to announce a new set of APIs that will make it even easier for large companies to manage multiple websites. These APIs will streamline the Google Analytics setup process, allowing IT teams to programmatically manage and configure Google Analytics, so teams can focus their efforts on analysis and gaining insights.

Read more at: http://goo.gl/3I2CJ9
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