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Kathy Bernard
828 followers -
Kathy Bernard of WiserU
Kathy Bernard of WiserU

828 followers
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Finding your prospects on LinkedIn
Locating
potential customers on LinkedIn is easier than you might think and can be game-changing for your business. Here's how: Start by clicking the magnifying glass in the LinkedIn Search box and then selecting “People”.   To find prospects, click the mag...
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To get a job, TELL YOUR STORY
Note from Kathy Bernard, author of WiserUTips:
Some of the following advice goes against what I teach on crafting resumes . I
am all about strategically scoring high for jobs on online application tracking
systems used by 94% of companies. But, if you are a...
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7 ways to promote what you sell on LinkedIn
Are you maximizing LinkedIn to build your business? You are if you’re using it to generate leads for your products and services. 7 ways to attract prospects using LinkedIn: 1) Add a colorful banner at the top of you and your employees' profile pages to prom...
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How to call or email a hiring manager after you apply
Greatly i mprove your chances of securing a job interview by calling or emailing the hiring manager after you apply for the job to let him or her know that you are the right candidate for the position.  How to call the hiring manager: Before the call: 1) De...
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Invite people to connect on LinkedIn - here's how!
Connect with people to expand  your network! Because I frequently train companies and job seekers in how to maximize LinkedIn, I accept most invitations to connect. The vast majority of invitations that I receive are the default invitation, but did you know...
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Using strengths to improve your job interview skills
Interviewing can be nerve-racking, especially if you’ve been
doing it for a while without any luck. You may be the perfect candidate, but if
you can’t communicate that it doesn’t matter. We’re not used to talking about
ourselves, much less talking about are...
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Personal branding myths job seekers should ignore
Personal branding plays a vital role when seeking a job. Recruiters and hiring managers use it to find talents. This process is similar to a corporate brand. However, it is created and maintained to build a reputation, gain visibility and improve your chanc...
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8 cover letter myths that can cost you a job offer
There are two kinds of job applicants:  Those who are terrified by the mere thought of writing a cover letter. Those who think that this is just a procedural piece of text that hiring managers do not read. Both of these job applicants are wrong. The cover l...
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How to find your dream job - 6 steps to success
Everyone experiences job dissatisfaction at some point. People often settle for the first job that comes along and are scared to leave for fear of the unknown. If you’ve decided to look for a better job, or are currently unemployed, then congratulations! Yo...
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