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Jeremy Leon
1,344 followers -
Social Media guy from Sydney breakin' hearts one Like/tweet/+1 at a time. I write things about the industry at http://www.someteor.co
Social Media guy from Sydney breakin' hearts one Like/tweet/+1 at a time. I write things about the industry at http://www.someteor.co

1,344 followers
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Jeremy's posts

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#FACBEOOK  Can hit people in over 120 countries on #mobile !
Unilever's CMO said he can't reach 100 countries with a mobile video ad. We say: why not, try Facey!

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There is literally not a single logo in this video (except when the shoes are organically in frame)!
#Vans  just released this pretty amaze/subtle piece of #contentmarketing  . THAT'S HOW IT'S DONE!!!

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#Facebook  CPMs are rising! No need to panic!
HOLD ONTO YOUR BUTTS -- Facey CPMs are rising! But good content can solve all dat! http://tumblr.247laundryservice.com/post/82841012504/facebook-cpms-are-rising
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Is anyone else feeling the increase in Facebook  newsfeed CPMs? We are! There's a way to get around it though, MAKE GOOD CONTENT! If you have high CTRs, you have a higher quality score and Facebook will reward you with lower CPMs! http://tumblr.247laundryservice.com/post/82841012504/facebook-cpms-are-rising
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Is anyone else feeling the increase in Facebook  newsfeed CPMs? We are! There's a way to get around it though, MAKE GOOD CONTENT! If you have high CTRs, you have a higher quality score and Facebook will reward you with lower CPMs! http://tumblr.247laundryservice.com/post/82841012504/facebook-cpms-are-rising
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We're nominated for #BestMidSizedAgency  in the Shorty Awards! I'd super appreciate it if you guys could click this link and click the share buttons to help us win! <3 YOUUUUUU!

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#Facebook  website custom audiences are here! FBX, take a seat!
Have you guys seen #Facebook's website custom audiences? They're amazing! I wrote a bit about their advantages over FBX here http://tumblr.247laundryservice.com/post/74076327974/facebook-web-custom-audiences-its-real-and-its

Have a look in your Ad Manager Audiences section and see if you've been given access!
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Have you guys seen #Facebook's website custom audiences? They're amazing! I wrote a bit about their advantages over FBX here http://tumblr.247laundryservice.com/post/74076327974/facebook-web-custom-audiences-its-real-and-its

Have a look in your Ad Manager Audiences section and see if you've been given access!
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This is huge. The ability to turn #Googleplus  posts into web display ads? G+ is BACK!
Testing a new format for brands to start conversations across the web - +Post Ads

Brand advertisers want to create visually rich, compelling experiences online, which is why we’ve seen growing interest from advertisers in formats designed around engagement, like TrueView and Engagement Ads. We’ve recently started testing a new, brand-friendly format: +Post ads. +Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a Hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network. This lets brands think of the entire web as their social stream.

Bringing together the sharing capabilities of Google+ and the reach of our ad products has already allowed advertisers to better connect with customers, and customers to better discover what others are thinking. For example, showing social annotations on search ads has helped increase click through rates, and advertisers that ran Hangouts on Air in the YouTube masthead have seen strong participation. Similarly, +Post ads will allow advertisers to start conversations right from the ad - consumers can reshare a video, leave a comment or a question for the brand, or even join a live Hangout. These conversations create a valuable community around a brand where people can talk with each other and with the brand itself. 

A select group of partners, including +Toyota USA  and Mondelez brands +RITZ crackers  and +Cadbury UK  are currently running +Post ads and seeing expansion rates 50% higher than the industry average for rich media ads. Over the next few months, we’ll collect feedback from brands and users, and plan to open this format up to additional advertisers. For more details, visit http://goo.gl/j2TuLM and check out this quick video about how Toyota is using +Post ads to drive consideration for the newly launched Corolla.

#googleplusupdate

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The ability to turn #googleplus  posts into web display ads using +Post Ads is sososososo big!
Testing a new format for brands to start conversations across the web - +Post Ads

Brand advertisers want to create visually rich, compelling experiences online, which is why we’ve seen growing interest from advertisers in formats designed around engagement, like TrueView and Engagement Ads. We’ve recently started testing a new, brand-friendly format: +Post ads. +Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a Hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network. This lets brands think of the entire web as their social stream.

Bringing together the sharing capabilities of Google+ and the reach of our ad products has already allowed advertisers to better connect with customers, and customers to better discover what others are thinking. For example, showing social annotations on search ads has helped increase click through rates, and advertisers that ran Hangouts on Air in the YouTube masthead have seen strong participation. Similarly, +Post ads will allow advertisers to start conversations right from the ad - consumers can reshare a video, leave a comment or a question for the brand, or even join a live Hangout. These conversations create a valuable community around a brand where people can talk with each other and with the brand itself. 

A select group of partners, including +Toyota USA  and Mondelez brands +RITZ crackers  and +Cadbury UK  are currently running +Post ads and seeing expansion rates 50% higher than the industry average for rich media ads. Over the next few months, we’ll collect feedback from brands and users, and plan to open this format up to additional advertisers. For more details, visit http://goo.gl/j2TuLM and check out this quick video about how Toyota is using +Post ads to drive consideration for the newly launched Corolla.

#googleplusupdate
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