Qantas just asked me to take a customer satisfaction survey online, which is fine. One of the questions is
"Below is a list of seven different areas that customers can find important when personally choosing a domestic airline.
Imagine you have ten tokens. We would like you to distribute these ten tokens according to the relative importance you place on each of these seven areas when personally choosing a domestic airline. The higher the importance of each of the areas to you personally, the more of the ten tokens you should allocate to it (you may allocate all of the ten tokens to one area if you need to).
Please type into the boxes."
Now, as someone who's spent a lot of time adding points to RPG characters, that makes perfect sense to me. But it's a bloody absurd and user-confusing way of presenting a survey for the general public. I guarantee you're not going to get any useful information out of a process that complex, because most people are just going to gloss over and say "whatever".
And this from a survey company - numbers.com.au
- that prides themselves on being staffed by incredible academic talent and survey compiling expertise. Pshaw.