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Mark Welch
Works at LessonIndex.com
Attended California State University, East Bay
Lives in Hayward, CA
890 followers|29,307 views
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Mark Welch

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Google AdWords support has confirmed: if any pages on my web site include affiliate links, my entire site is banned from using AdWords. End of discussion.
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Mark Welch

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I don't write much about Search Engine Optimization (SEO), despite its importance to the success of every web business. That's because I view SEO as an integral part of every aspect of online marketin...
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Mark Welch

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Please note: I attempted to switch my email to Google Apps, and it was an amazing fiasco. I am now "locked out" of my Google Account, and email directed from Google or any Gmail user is being "held" by Google until Sunday (at least). I assume that all email collected by Google will then be deleted. GOOGLE IS EVIL.
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How to Make Money With Affiliate Marketing Even Without a Website (an ebook by Joan Mullally with Evelyn Trimborn) is mostly sincere — but quite misleading. The authors know and share a lot of informa...
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I'm looking for a supplier who can imprint INDIVIDUAL lanyards (with breakaway). What I want to do is offer FREE lanyards to teachers, with my URL & message imprinted along with the name of the teacher, school, and/or district. The perfect situation would be a supplier who can imprint & drop-ship an individual lanyard directly to the teacher.
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Mark Welch

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Google AdWords Support has confirmed: if any pages on my web site include affiliate links, my entire site is banned from using AdWords. They “recommend” that I decimate the usefulness of my directory ...
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To clarify: only my LessonIndex.com web site is barred from advertising on Google AdWords. My other sites, and client sites, are unaffected.
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I'm officially looking for a full-time job. 
For the past 15 years, I've earned most of my income from my work as an individual internet marketing consultant. This year, I must finally acknowledge that I can't continue as a “solo” consultant. My...
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Mark Welch

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I'm experimenting with Microsoft AdCenter (Bing & Yahoo ads) for the first time in several years. In the past, the combined low volume and ROI did not justify the management time & cost (especially to adapt to campaign-structure and algorithm variations between AdCenter and AdWords). 

My early results confirm that volume is much higher now, but of course I'm still waiting for the ROI data. 

FYI, I will attend the Search Engine Strategies conference in San Francisco: definitely Tuesday afternoon (Aug. 14), and possibly also on Wednesday.
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I've often deliberately chosen to test online marketing strategies that I "knew" wouldn't work, and I've often proven my assumptions wrong when I actually tested them this way. It requires a relatively small investment in time and money, with huge payoffs when I prove my assumptions wrong.
 
Untested assumptions kill creativity
Assumptions that have not been tested, can be a massive barrier to creative thought and creative problem solving. They cause us to discard possibilities and just as importantly, they can stop us following the lines of thought, which often lead to the answer or insights we need.

For instance, I recall working on the solution to a problem for a friend of mine. I came up with a possible answer within 30 minutes, but dropped it almost as quickly as I thought of it, because I assumed she would never go for it. It turned out to be the exact answer she needed. My hesitation to offer the answer for her consideration, means she wasted 3 months looking for an answer, which I could have given her almost immediately, had I not wrongly assumed she wouldn’t use it.

Assumptions that often block Creative Thinking
Here are just a few common assumptions, which we need to challenge if we want to think more freely:

-    That things have to be done a certain way.
-    That a person, whose help we need, will just say no.
-    That because no one else we know is already doing (whatever it is), it must be wrong.
-    That we will be unable to get the funding we need.
-    That it will take too much time.

The bottom line here, is to allow yourself the freedom to think, without barriers. Remember, once you have tested an assumption, it’s no longer an assumption.

Until then...
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The week isn't even half-over, and I haven't done any real work at all, and already I'm exhausted by an endless stream of requests from “prospective employers,” few of whom appear legitimate. Please g...
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This week, I received two emails promoting new “Cloud Computing” services, with incredibly low rates and promises of unlimited wealth if I become a reseller. They're scams. Don't flush your mo...
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Work
Occupation
Web Publisher, Internet Marketing Consultant, Teacher
Employment
  • LessonIndex.com
    Editor/Publisher/English Teacher, 2011 - present
  • Mark J. Welch, Consultant
    Internet Marketing Consultant, 1997 - present
  • RenderX
    Marketing Director, 2008 - 2008
  • LitPlans.com
    Editor & Publisher, 2004 - 2007
  • Oakland Unified School District
    HS English Teacher, 2003 - 2004
  • Pleasanton Unified School District
    Substitute Teacher, 2002 - 2005
  • MovieGoods.com
    Chief Strategist, 2000 - 2001
  • Adbility.com
    Editor & Publisher, 1996 - 1999
  • Law Office of Mark J. Welch
    Attorney, 1993 - 1999
  • Turner & Beeler, Law Offices, P.C.
    Attorney, 1990 - 1993
  • Law Office Technology Review
    Syndicated Columnist, 1987 - 1990
  • InfoWorld
    Reporter; Reviewer, 1985 - 1987
  • BYTE (McGraw-Hill)
    Associate News Editor, 1983 - 1985
  • Izmocars
    2004 - 2005
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Hayward, CA
Previously
Pleasanton, CA - Dublin, CA - Oakland, CA - Berkeley, CA - San Francisco, CA - Peterborough, NH - Amherst, MA - Hopkinton, MA - Westborough, MA - Shrewsbury, MA - Port Washington, WI - Waterloo, WI
Story
Tagline
Editor & Publisher, LessonIndex.com (English teacher)
Introduction
Mark J. Welch is an Internet Marketing Consultant, focusing primarily on ROI-based marketing strategies.

In 1997, Mark designed the affiliate program for Art.com, and later advised a number of other startup ecommerce retailers (including MovieGoods.com) on marketing and business strategies. 

Mark is also the Editor & Publisher of LessonIndex.com, a directory of literature lesson plans and teaching guides for K-12 teachers. (In 2004, Mark created another lesson-plan directory web site, which he sold in 2007.)

From 2002 through 2005, Mark explored teaching English as a career, but chose to return to other work.

From 1996 through 1999, Mark Welch built a "directory with opinionated commentary" about web advertising; he sold Adbility.com 1999.

Earlier, Mark was a probate and estate planning attorney in Pleasanton, California. 

From 1987 to 1990, Mark co-authored a syndicated newspaper column about technology (with Barry Bayer).  Earlier, he worked as a reporter for InfoWorld magazine, and as Associate News Editor for BYTE magazine.  

In 1985, Mark created the "Generic Adventure Game System," a text-adventure game-development tool. Two years later, David Malmberg joined with Mark to create "The Adventure Game Toolkit." Both were initially distributed as shareware (now as freeware).

Mark is an accomplished writer, with hundreds of published articles in a variety of publications. 
Bragging rights
Helping teachers find useful education resources quickly
Education
  • California State University, East Bay
    Education, 2002 - 2003
  • University of California, Berkeley, Boalt Hall School of Law
    Law, 1986 - 1989
  • University of Massachusetts Amherst
    Journalism / Interdisciplinary (Computer Science), 1980 - 1983
  • Framingham State College
    1980 - 1980
  • Westborough High School
    1975 - 1979
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Married
Other names
Mark J. Welch
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