From sports journalist to editor of an international trade magazine to Marketing for 3 companies before founding WBK, a Cincinnati-based marketing agency. Became one of the 50 largest promotional and packaged design marketing agencies in America.
Pioneered contextual marketing in a process (named LEAP as an acronym for Lifecycle, Evolutionary and Accountable Protocol) for successful brands at P&G, Pepsi, Disney, Toshiba, Compaq, Imation, 3M and many regional hospitals and healthcare insurers. Package and brand design for Pepsi, AT&T, P&G (Folgers, Mr. Clean, Comet), Valvoline,Wisconsin Tissue, Birds Eye, Frito-Lay, University of Cincinnati Athletics and many others.
Sold the agency to an employee group in 1999 to join Cincom Systems where we developed automated systems to deliver personalized content on the Internet. As a Marketing Manager at Cincom Systems, responsible for managing global website and for developing innovative lead generation processes.
Marketing strategy, educational and informational content development, social media, brand positioning, direct marketing, contextual marketing, business planning and customer experience enhancement