Profile

Cover photo
Dale Wolf
Works at Cincom Systems
Attended University of Cincinnati
Lives in Cincinnati
127 followers|10,377 views
AboutPostsPhotosVideos

Stream

Dale Wolf

Shared publicly  - 
 
Working at Cincom is a dream job ... everyday is filled with meaningful tasks to make our customers more successful. 
1

Dale Wolf

Shared publicly  - 
 
If middlemen (distributors) are going to survive, they better find new ways to add value for putting themselves in the middle. Lean Entertainment is just as valid as Lean Manufacturing.
1

Dale Wolf

Shared publicly  - 
1

Dale Wolf

Shared publicly  - 
 
I love the concept of inbound, but for the life of me I cannot understand why there is this battle to claim superiority of inbound over outbound. They should play together, not apart. If you have a good, proven database and effective marketing automation, outbound still works. It may be more expensive but it is more targeted and enables longitudinal conversations with a consistent body of prospects. Inbound expands the tent. But inbound, being the new kid on the block, does need more support and understanding by all marketers so we can in fact get the whole team playing together.
1

Dale Wolf

Shared publicly  - 
1

Dale Wolf

Shared publicly  - 
 
Personas based on job title are okay; basically segmentation. But what I find more useful in creating content that others will find useful are based on behavior such as captured in Eloqua marketing automation or based on how people think such as Ned Herrmann's personality types.
1
Have him in circles
127 people
趙妺官's profile photo
Marilyn Cox's profile photo
Chris Astall's profile photo
Scott Sheinfeld's profile photo
Dawn Palacios's profile photo
Shelly Valentine's profile photo
Alison Miles-Jenkins's profile photo
Caroline Butel's profile photo
Karen McMillan's profile photo

Dale Wolf

Shared publicly  - 
 
The people behind PageLines are about to revolutionize how we build and maintain WordPress websites. Read their site for some of the amazing problems they seem on the verge of solving. Cincom has been using PageLines themes for years but this is a whole new ballgame. 
Since the initial launch of PageLines Framework (originally called Platform) we’ve been learning more and more about what you want in a website platform. Specifically, we believe you want professional and capable websites, but also want to build them fast, easy, and without a lot of coding. With this in mind, a year ago, we [...]
1

Dale Wolf

Shared publicly  - 
 
Clearing up confusion about Mixed Mode Manufacturing, excellent article by Lou Washington, Cincom Systems
1

Dale Wolf

Shared publicly  - 
 
Manufacturers have long focused on lean manufacturing, just in time, Six Sigma--anything to get operations humming with efficiency. But now more and more manufacturing executives are seeing the wisdom of delivering a superior customer experience to their clients. Well treated customers become advocates and help build your business for you.
1

Dale Wolf

Shared publicly  - 
 
Music direct from musicians to fans via social media. Hard work but as Steve Kayser points out in his research on how musicians are using social media, it is hard work but it is working.
1
People
Have him in circles
127 people
趙妺官's profile photo
Marilyn Cox's profile photo
Chris Astall's profile photo
Scott Sheinfeld's profile photo
Dawn Palacios's profile photo
Shelly Valentine's profile photo
Alison Miles-Jenkins's profile photo
Caroline Butel's profile photo
Karen McMillan's profile photo
Work
Occupation
I work with some incredibly talented people at Cincom in the Corporate Marketing Department
Employment
  • Cincom Systems
    Director, Digital Content Strategies, 1999 - present
  • Wolf Blumberg Krody Marketing
    CEO, 1979 - 1999
  • NuTone / Scoville
    Advertising Director, 1972 - 1979
  • Wiederschein Strandberg Promotions
    Writer, Account Exec, 1970 - 1972
  • Display World Magazine
    Editor, 1968 - 1970
  • Union Central Life
    Promotion Writer, 1966 - 1968
  • Cincinnati Post
    Sports Reporter, 1965 - 1966
  • University of Cincinnati
    Asst Sports Information Director, 1963 - 1966
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cincinnati
Links
YouTube
Contributor to
Story
Tagline
Making outbound and inbound marketing play together. Get the context right!
Introduction
From sports journalist to editor of an international trade magazine to Marketing for 3 companies before founding WBK, a Cincinnati-based marketing agency. Became one of the 50 largest promotional and packaged design marketing agencies in America.

Pioneered contextual marketing in a process (named LEAP as an acronym for Lifecycle, Evolutionary and Accountable Protocol) for successful brands at P&G, Pepsi, Disney, Toshiba, Compaq, Imation, 3M and many regional hospitals and healthcare insurers. Package and brand design for Pepsi, AT&T, P&G (Folgers, Mr. Clean, Comet), Valvoline,Wisconsin Tissue, Birds Eye, Frito-Lay, University of Cincinnati Athletics and many others.

Sold the agency to an employee group in 1999 to join Cincom Systems where we developed automated systems to deliver personalized content on the Internet. As a Marketing Manager at Cincom Systems, responsible for managing global website and for developing innovative lead generation processes.

I am an active blogger (since 2005) when I launched The Perfect Customer Experience (http://bit.ly/gfXUIh). For a slightly different take on who I am, read the About section at www.perfectcustomerexperience.com.
Specialties

Marketing strategy, educational and informational content development, social media, brand positioning, direct marketing, contextual marketing, business planning and customer experience enhancement

Bragging rights
Volunteer Communications Manager for United Way of Cincinnati for 8 years
Education
  • University of Cincinnati
    Science, Education, 1961 - 1968
  • Gebhardt School of Art
    Saturday Class, Oil Painting Instructor, 1956 - 1960
  • Hughes High School
    1956 - 1960
Basic Information
Gender
Male