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Dale Wolf
135 followers -
Making outbound and inbound marketing play together. Get the context right!
Making outbound and inbound marketing play together. Get the context right!

135 followers
About
Dale's posts

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Working at Cincom is a dream job ... everyday is filled with meaningful tasks to make our customers more successful. 

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The people behind PageLines are about to revolutionize how we build and maintain WordPress websites. Read their site for some of the amazing problems they seem on the verge of solving. Cincom has been using PageLines themes for years but this is a whole new ballgame. 

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If middlemen (distributors) are going to survive, they better find new ways to add value for putting themselves in the middle. Lean Entertainment is just as valid as Lean Manufacturing.

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Leadership is never an accident.

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Clearing up confusion about Mixed Mode Manufacturing, excellent article by Lou Washington, Cincom Systems

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I love the concept of inbound, but for the life of me I cannot understand why there is this battle to claim superiority of inbound over outbound. They should play together, not apart. If you have a good, proven database and effective marketing automation, outbound still works. It may be more expensive but it is more targeted and enables longitudinal conversations with a consistent body of prospects. Inbound expands the tent. But inbound, being the new kid on the block, does need more support and understanding by all marketers so we can in fact get the whole team playing together.

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Manufacturers have long focused on lean manufacturing, just in time, Six Sigma--anything to get operations humming with efficiency. But now more and more manufacturing executives are seeing the wisdom of delivering a superior customer experience to their clients. Well treated customers become advocates and help build your business for you.
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