Chris Smith hung out with 9 people. <a class='ot-hashtag' href='https://plus.google.com/s/%23hangoutsonair'>#hangoutsonair</a>Gregg Hano, Tien Tzuo, Heiko Bleeker, Robert Andrews, Nick Blunden, Timo Ketonen, Nancy Prendergast, Michael Nevradakis, and Jeremy Phillips
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Paywalls, subscriptions and new models for paid content
Does journalism need a change of tactics or a new model entirely, and is it meeting the needs of a changing society? Eugenia Siapera says that the Tow Center's post industrial journalism report might not have gone far enough in imagining the future of journalism.
We're hosting a live discussion and Q&A with celebrated advertising creative Sir John Hegarty from from 16.00 BST this afternoon. He'll be talking about the past, present and future of the advertising business and has set the following motion:
Our audience think the quality of our advertising has declined over the last 20 years. What are we going to do about it?
Thanks for joining everyone, I'm hoping we can build this G+ group into a useful resource for people to share links, start hangouts and get some healthy debate going. Our first hangout is next Thursday 21st at 15.00 GMT on the subject of content monetisation, more details to follow.
This Microsoft-funded website... where to start? It's trying to educate the public that relevant advertising is bad, and irrelevant advertising (the type that Microsoft uses) is good. Why is this a good thing? Why would anyone want crappier advertising? I don't understand. Genuinely.