April 2012, London, England - Jacqueline Traide, a social sculpture student at Oxford Brookes University, volunteered to be manhandled, smothered, chocked, injected and ill-treated in front of hundreds of onlookers at Regent Street, London, one of the busiest streets of the city.
Although she had no need to do it, she was happy because she believed that it would certainly spark a thought in the minds of the people about thousands of animals which have been put through this torture for laboratory tests.
Lush Cosmetics, in collaboration with Humane Society International, has launched the largest ever global protests against animal testing for cosmetics.
The demonstration by volunteer Jacqueline Traide and performance artiste Oliver Cronk, dressed as a clipboard-toting lab technician, was a breathtakingly painful and thought-provoking performance which hopefully will make people sign petitions against animal testing for cosmetics.
Cronk grabbed Traide's ponytail and pulled it backwards, force fed her with a spoon while her mouth was kept open with metal hooks on two sides.Jacqueline Traide's demonstration launched a global campaign by the Humane Society of the United States and Humane Society International in 47 countries including the United States, Canada, India, Australia, New Zealand, South Korea, and Russia. In 1993 the EU passed legislation banning animal testing, but the legislation continues to be delayed while cruel animal testing continues.