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Ken McArthur
14,851 followers -
Best-Selling Author, Marketing Expert and Creator of Massive Impact
Best-Selling Author, Marketing Expert and Creator of Massive Impact

14,851 followers
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From the germ of an idea, to a manifesto and now a short film, here's how the magic happens, grit and all.

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I'm excited Season Two Episode Two of the Impact Factor Podcast is DONE! This one is all about CRUSHING DISAPPOINTMENT!

http://kenmcarthur.com/s2espisode2/

Behind the scenes of the creation of three movie projects collectively known as The Impact Factor.

It’s reality as it happens, the launch of a big dream.

This episode talks about Levi Allen of Left Coast Media and how creating films (or any creative endeavor) can be a crushing disappointment, how to get beyond the disappointment to success. Plus the first steps of creating the Impact Project and a sneak preview of the story for the Impact Factor Short Film.

Season Two of the Impact Factor podcast documents the ups and downs, the success and failures as they happen and let you experience the truth of what it takes to create something big from scratch.

If you want to go along for the adventure you might want to subscribe to the podcast now.

http://kenmcarthur.com/itunes

If you LOVE the podcast please leave a review on iTunes!
Subscribe on iTunes for the entire series now, so you don’t miss a thing!

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So pretty obviously, I decided to follow Shonda Rhimes advice and say yes despite my fear. Here's the first episode of Season Two of the Impact Factor podcast as I start my behind the scenes adventure, the good the bad and the ugly!

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Remember that time when you eagerly said, "just let me know what I can do for you!"

Honestly, I don't know if you ever said it, because I generally ignore it when someone says that to me. I mean, I appreciate it, but I don't really expect you to follow through on that.

Do you?

Because most people - not you of course - don't really mean it. Or more accurately, they kinda mean it as long as it isn't too much to ask.

So when my friends tell me, "Ken, you could just ask and thousands of people would be thrilled to help," well let's just say it isn't necessarily so.

If I were to put out a posting that said, "Can you help me out?" a small percentage of the people on my list would be happy to do it, most wouldn't even see it and a healthy percentage of people would be a bit annoyed that I asked.

So I don't ask much.

But, I'm changing up a basic part of my business. (The audience acquisition part.)

I need to expand my audience to a group of people I've never tried to reach before and I've decided to use my podcast to do it.

Why?

Because ...

1. I really enjoy producing them.

2. Podcasts are personal - you feel as though someone is talking to you directly.

3. I like telling stories.

and finally ...

I have stories to tell and things I want to say that I hope will last beyond my far too short life here on earth.

But the type of podcast I want to produce takes a lot of time.

Some of the most listened to podcasts in the world are highly produced and have a team of very talented people producing the podcast.

Think "This American Life" ...

Most weeks This American Life is the most popular podcast in the country, with around 2.5 million people downloading each episode.

But, it isn't just some podcaster talking off the top of his head for 20 - 90 minutes, saying whatever comes into their mind.

It's highly produced and often scripted, reworked, rethought, edited, re-edited, subjected to a team critique and the result of often hundreds of person hours.

For one episode.

I don't have that kind of team right now, and so if I was going to try to produce a show like that, it would have to be ME doing the work, which is why After 26 episodes of the Impact Factor Podcast, I stopped.

It wasn't that I didn't love doing the podcast. It wasn't that I didn't have more to say. It was that I have SO many things that I want to do and I can't do them all and podcasting took a lot of time -- at least to do it in the way that I wanted to.

But ... I've decided it's time for Season Two and I need your help.

So I put together a preview podcast for Season Two to tell you exactly what it's going to be.

http://kenmcarthur.com/podcastseason2preview/

It's 19 minutes long and it tells you exactly what my idea is and some really funny stories that illustrate what I'm trying to say.

I think that if you listen to it you will have at least one laugh and if you keep listening to the coming episodes, you might experience at least one tear.

A friend of mine listened to the preview podcast and said ...

"I loved the podcast. At times your voice was almost hypnotic, the stories were fun and the point was made. I love listening to your stories."

I'm just hoping that by saying my voice was almost hypnotic that she wasn't saying it was putting her to sleep!

Now this preview podcast isn't as highly produced as the episodes that I'll be producing in the future.

This one took me the better part of a few days to put together, so the effort wasn't trivial, but it's nothing compared to what I want to do.

So these podcasts won't be coming out every day like John Lee Dumas does to generate high traffic to his podcasts.

Likely they will come out when they are ready.

It's an investment of 19 minutes for you to listen to the podcast. It's an investment of days or maybe weeks for me to produce one.

If I can't get people to listen to my preview podcast of Season Two and comment on it then it's not going to be worth the investment in time and effort required to produce what I want to produce.

So I want you to help me decide if it's worth the investment.

I'm going to be watching for two metrics. Number of listens and number of comments.

So the preview podcast is the question. This is what I want to do, do you want it?

And if you say yes, the episodes that follow will be an adventure.

I'm planning about 10 episodes.

Each one will cost you about 20 minutes of your time.

But, I'm putting my best stuff in here. Done as well as I know how to do.

All you have to do is say you want it.

The Season Two Preview Podcast is here:

http://kenmcarthur.com/podcastseason2preview/


Back to that "anything I can do for you" part. :)

I would love it if you would listen to the preview podcast and tell me in the comments whether you think I should do it or not.

If you LOVE the podcast, I would REALLY appreciate it if you would post a review on iTunes.
http://kenmcarthur.com/itunes

This Season is going to be a little different.
It's an opportunity to experience an adventure in the making of three powerful films from behind the curtain as it happens.

It will document the ups and downs, the success and failures as they happen and let you experience the truth of what it takes to create something big from scratch.

If you want to go along for the adventure you might want to subscribe to the podcast now.
http://kenmcarthur.com/itunes

And after you listen to the preview podcast, if you like to binge listen to podcasts, you might want to start at episode one of the first season while you wait for the next episode to come out..

The very first podcast in Season One is here:
http://kenmcarthur.com/podcast1/

Those first 26 episodes were a masterclass in how to reach a mass audience and it doesn't cost a cent to get some of my best work.

But, what is coming in Season Two is something a lot more personal and very real.
It's the open book - in a way that's very scary to me to be honest.

Because, who really wants to put their life on display for anyone to critique?

Much less, to do it in real time as it happens.

There is no guaranteed success. No magic bullet. We get what impact we create and creating it is a messy business.

I think the messy stuff is the real impact that we have.

The easy stuff is ... well boring.

Let's do something hard together.

More soon!

All the best,

Ken

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Yesterday the Impact Event Denver 2017 was shared on social media by 114 supporters with a social reach audience of 1,691,300.
Thanks to everyone who helped out!

Discount tickets are available right now but TODAY is the last day to get the discount.

Today is March 31st and that's not an April Fools joke!
http://theimpactevent.com/discount

If you grab your “No Brainer” ticket today, not only will you save up to $600 on the full ticket price, but you can bring a guest for FREE.

Split the cost with your friend and not only will you have cut your investment down to only $48.50, but you will have an even better experience by sharing it with someone you already have a great connection with.

We can do so much more together than we can apart, so bring your spouse, partner or friend for free, but don’t wait! This offer is GONE in just a few days!

http://theimpactevent.com/discount/
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DON'T MISS THIS LINK! Purchasing here will save you up to $600 on the full ticket price to the Impact Event plus ….

FOR A LIMITED TIME — BRING A GUEST FOR FREE!

If you grab your “No Brainer” ticket by March 31st, not only will you save up to $600 on the full ticket price, but you can bring a guest for FREE. Split the cost with your friend and not only will you have cut your investment down to only $48.50, but you will have an even better experience by sharing it with someone you already have a great connection with.

We can do so much more together than we can apart, so bring your spouse, partner or friend for free, but don’t wait! This offer is GONE after March 31st! http://theimpactevent.com/discount
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