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Buddy Scalera
Works at Medicines Company (The)
Attended Hofstra University
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Buddy Scalera

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A cute Mother's Day video for Minecraft fans. All ages video made by kids for kids. 

#minecraft  mothersday 
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Check out the Annotated Version of "The Long and Short of Content Strategy" which was presented at the Intelligent Content Conference 2015 in San Francisco. 
http://www.slideshare.net/buddyscalera/icc-2015-outline-v2d

My partner +Michelle Killebrew has the original, unmarked version of this deck.You can access that at http://www.slideshare.net/MichelleKillebrew
Annotated version of The Long and Short of Content Strategy presented at the Intelligent Content Conference in San Francisco in March, 2015. Clean, original version available by Michelle Killebrew at: http://www.slideshare.net/MichelleKillebrew
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Short, interesting post about the history of .com.
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Great inspiring video for young people. Going to show my daughters. 

#dearme  
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Mm. Makes me want one. My pal +Chris Cullmann will appreciate this.
We flash back almost 50 years to really appreciate the car tech of today, look at how deadly some countries cars still are and run down the top 5 best-selling electric cars.
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Nice. I'm a big Cooley fan. 
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Buddy Scalera

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To the moms out there!
 
Happy Mother’s Day to my mom and to all moms, but especially those who ignored the “experts” who said that we should be reading “real” books and not “junk” like comic books. Thank you for helping us discover a four-color world with superpowers, secret identities, and secret origins.

You taught us how to tie our shoes, eat with our mouths closed, and play nice with others, but you shared something far more important.

You gave us the gift of imagination. You showed us that there was a world beyond our bedroom walls that featured heroes who battled evil and fought for justice. Heroes willing to sacrifice everything for others. Truly super heroes.

We didn’t know it then, but looking back now, it’s easy to see now that you were our personal superheroes. You are the most powerful hero in our universe because you gave us life and taught us how to live it.

To the hero moms who are still our secret guardians and those who continue protecting us from an alternate universe, thank you. Sorry it took so long for us to notice the cape.

Thank you, mom. Happy Mother’s Day.
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This is a clean, unmarked version of the slides & story that I co-presented with +Michelle Killebrew at the Intelligent Content Conference 2015 in San Francisco. 

#intelcontent   #contentstrategy   #cmworld  
Clean, original version of The Long and Short of Content Strategy presented at the Intelligent Content Conference in San Francisco in March, 2015. Annotated version available by Buddy Scalera at: http://www.slideshare.net/BuddyScalera
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This was my post-conference review of the Intelligent Content Conference 2015 in San Francisco. Includes links and photos. 

#intelcontent   #icc   #cmworld  
Buddy Scalera's recap of the Intelligent Content Conference 2015 conference.
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A old review of one of my comic book projects from a few years back. They approved. 

#storytelling   #publishing  
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Chairs in New Jersey. Can you spot the difference? 

#summer   #winter   #NJ   #jerseyshore  
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Another fine YouTube video by my youngest daughter. The kid has more followers on her YouTube channel than I have on mine. 

#minecraft   #youtube  
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Thanks +Roland Hulme. Minecraft is a really good game for kids. Builds skills that can be used later in programming.  
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Have him in circles
794 people
Tecsystnets SAS's profile photo
Dirk Manning's profile photo
Comic Book School by Buddy Scalera's profile photo
AMAR TRIVEDI's profile photo
Joseph “Joe” Sokolowski's profile photo
Fran Jung's profile photo
Kate Willaert's profile photo
Rags Morales's profile photo
Zhuoyan Xu's profile photo
Work
Occupation
Content Strategist
Skills
Content marketing, writing, photography, comic books
Employment
  • Medicines Company (The)
    Sr. Director Content Strategy, 5 - present
  • Ogilvy CommonHealth Worldwide
    SVP Content Strategy & Media, 2006 - 2015
  • Wizard Entertainment
    Online Editor, 1995 - 2000
Basic Information
Gender
Male
Story
Tagline
Content strategy at The Medicines Company. Book author, & comic book writer.
Introduction
Content strategist, marketer, photographer, comic book writer.

Author of five books, dozens of comics, several short films, a handful of commercials, a bunch of interactive web applications, a few apps, hundreds of newspaper and magazine articles, and a trio of multimedia CD-ROMs.

Senior Director of Content Strategy at The Medicines Company.

Personal Website: http://www.buddyscalera.com
Books I've Written: http://www.comicbookschool.com

MY POSTS ARE MY OWN AND DO NOT NECESSARILY REFLECT THE VIEWS OF MY EMPLOYER.
Bragging rights
Author of 5 books
Education
  • Hofstra University
    Journalism & Mass Communications
Buddy Scalera's +1's are the things they like, agree with, or want to recommend.
Comic Review: 7 Days of Fame - Geeks of Doom
www.geeksofdoom.com

In this age where we are bombarded with every imaginable type of reality television, After Hour's 7 Days to Fame dares to ask the question "

Searching for Allergy Relief: How Marketers Can Help – Think with Google
www.thinkwithgoogle.com

A look at how marketers can use online search to their advantage to drive awareness during allergy season.

The Rising Tide of Alzheimer's
newsroom.gehealthcare.com

How would you feel if you had no answer to the question, ‘do you remember how you got here?’ Like a rising tide, Alzheimer’s progresses slow

The world according to Eddie Izzard
www.timeout.com

As the comedian embarks on a massive stand-up tour, he offers ten pieces of wisdom on Python, politics and more.

Social Data: Inside Out
www.clickz.com

A look at the power of harnessing social data inside an organization and the amazing competitive benefits that can come from doing just that

Methodology - In Photos: The Most Influential Celebrities 2014
www.forbes.com

To create this list we turned to E-Poll Market Research which ranks more than 6,600 celebrities on 46 different personality attributes based

2014's Hottest Social Career | Social Media Today
socialmediatoday.com

2014 is finally the year content marketing matures and companies build entire departments around social and content. This past year had a hu

Meet The Mayor: The Life And Times Of Jimmy Palmiotti. - Bleeding Cool C...
www.bleedingcool.com

By Nikolai Fomich Two weeks ago, writer and photographer Buddy Scalera played host to a panel at New York Comic Con celebrating the life and

Columbus, Flat Earth, and Healthcare Content Marketing
www.slideshare.net

Large organizations are slow to change. Often decisions are made on traditional thinking, even when knowledge, technology, and tools have ev

Content Strategy: Unlock the Keys to Scalable Marketing Content
www.slideshare.net

CONTENT STRATEGY: Unlock the Keys to Scalable Content to Ensure a Resonate Online Consumer Message - Presented by Buddy Scalera at Content M

This Week’s Cover: Superman at 75 | EW.com
popwatch.ew.com

Time really does fly. For three-quarters of a century, Superman has been fighting the good fight, keeping Earth and its inhabitants safe fro

How Does Google Work? Learn How Google Works: Search Engine + AdWords
www.ppcblog.com

OMG infographic shows the search process, from indexing right on through to search result ranking & delivery.

Happy 50th birthday, Jeep Wagoneer
www.autoblog.com

The Jeep Grand Wagoneer celebrates its 50th birthday this year. Jeep's Grand Wagoneer is a classic machine that started the SUV category.

The Customer Journey to Online Purchase – Think Insights – Google
www.google.com

The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.

Google+ gives photo lovers what Facebook doesn't
news.cnet.com

Big changes are coming to Google+, with an impressive set of automated filters and hashtags announced at Google I/O 2013 taking square aim a

Infographic: SUPERMAN's 75th Anniversary 1938-2013 Timeline
www.newsarama.com

On the 75th anniversary of ACTION COMICS #1, we look back at SUPERMAN's history in a special infographic.

Marvel's Iron Man 3: Inventor & Innovator Fair Announces Finalis...
marvel.com

The 12 finalists will see their work displayed at the El Capitan Theatre in Hollywood!

Typography for all: Demystifying text for high-impact messages
www.macworld.com

Text is incredibly powerful—whether you’re making a business card or a garage-sale sign, you’re sending a message. The look of that message

Not Even Kidding: Hidden Camera Show Pulls Scariest Elevator Prank Ever
gawker.com

Brazilian variety show Programa Silvio Santos is known for fairly run-of-the-mill hidden camera gags like "Magnetic Soup" and "Pig Grinder."