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Buddy Scalera
Works at Medicines Company (The)
Attended Hofstra University
814 followers|176,446 views
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Buddy Scalera

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How Marvel Comics Helped Launch Star Wars. 

With a graphic by my pal +Joseph Kalinowski 
A long time ago in a comic shop far, far away…Marvel Comics published an obscure new title called Star Wars. And the galaxy would never be the same. The year was 1977 and an unsuspecting publ…
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Buddy Scalera

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Something new from NikkiCraft. The Phantom Pain is a mature audience video game for XBox 360.
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Snappy new #Minecraft  video for your kids. By kids for kids. 
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Sharing my Visual Content Strategy presentation from the #CMWorld  2015 conference by +Content Marketing Institute. This is the Annotated Version. Hope you like it. 

#contentmarketing   #contentstrategy   #visualcontentstrategy  
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Is this stupid?
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Buddy Scalera

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Quick video from NikkiCraft. Tricky Trivia Map. Good all-ages video for #minecraft fans. 
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Comic Book School educational deck from New York Comicon 2015. For the people out there creating visual storytelling and #makingcomics. 
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Rockin' the #digpharma  conference! Shared a presentation on #contentstrategy  and #contentmarketing  for #healthmktng  professionals. 
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Nice work Buddy!
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Another cool video from NikkiCraft. This one featuers both +Nicole Scalera and +Dani Scalera in a video game team up.

#screamride  
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Excellent self-branding video by Google. 
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People
Have him in circles
814 people
Akowuah Patrick's profile photo
Hover Ho's profile photo
Daniel Belovarsky's profile photo
Tim Epstein's profile photo
Matthew Taylor's profile photo
Dan DiGiacomo's profile photo
Randall Keesling's profile photo
Amin Amat's profile photo
Paul Mounts's profile photo
Work
Occupation
Content Strategist
Skills
Content marketing, writing, photography, comic books
Employment
  • Medicines Company (The)
    Sr. Director Content Strategy, 5 - present
  • Ogilvy CommonHealth Worldwide
    SVP Content Strategy & Media, 2006 - 2015
  • Wizard Entertainment
    Online Editor, 1995 - 2000
Basic Information
Gender
Male
Story
Tagline
Content strategy at The Medicines Company. Book author, & comic book writer.
Introduction
Content strategist, marketer, photographer, comic book writer.

Author of five books, dozens of comics, several short films, a handful of commercials, a bunch of interactive web applications, a few apps, hundreds of newspaper and magazine articles, and a trio of multimedia CD-ROMs.

Senior Director of Content Strategy at The Medicines Company.

Personal Website: http://www.buddyscalera.com
Books I've Written: http://www.comicbookschool.com

MY POSTS ARE MY OWN AND DO NOT NECESSARILY REFLECT THE VIEWS OF MY EMPLOYER.
Bragging rights
Author of 5 books
Education
  • Hofstra University
    Journalism & Mass Communications
Buddy Scalera's +1's are the things they like, agree with, or want to recommend.
Comic Review: 7 Days of Fame - Geeks of Doom
www.geeksofdoom.com

In this age where we are bombarded with every imaginable type of reality television, After Hour's 7 Days to Fame dares to ask the question "

Searching for Allergy Relief: How Marketers Can Help – Think with Google
www.thinkwithgoogle.com

A look at how marketers can use online search to their advantage to drive awareness during allergy season.

The Rising Tide of Alzheimer's
newsroom.gehealthcare.com

How would you feel if you had no answer to the question, ‘do you remember how you got here?’ Like a rising tide, Alzheimer’s progresses slow

The world according to Eddie Izzard
www.timeout.com

As the comedian embarks on a massive stand-up tour, he offers ten pieces of wisdom on Python, politics and more.

Social Data: Inside Out
www.clickz.com

A look at the power of harnessing social data inside an organization and the amazing competitive benefits that can come from doing just that

Methodology - In Photos: The Most Influential Celebrities 2014
www.forbes.com

To create this list we turned to E-Poll Market Research which ranks more than 6,600 celebrities on 46 different personality attributes based

2014's Hottest Social Career | Social Media Today
socialmediatoday.com

2014 is finally the year content marketing matures and companies build entire departments around social and content. This past year had a hu

Meet The Mayor: The Life And Times Of Jimmy Palmiotti. - Bleeding Cool C...
www.bleedingcool.com

By Nikolai Fomich Two weeks ago, writer and photographer Buddy Scalera played host to a panel at New York Comic Con celebrating the life and

Columbus, Flat Earth, and Healthcare Content Marketing
www.slideshare.net

Large organizations are slow to change. Often decisions are made on traditional thinking, even when knowledge, technology, and tools have ev

Content Strategy: Unlock the Keys to Scalable Marketing Content
www.slideshare.net

CONTENT STRATEGY: Unlock the Keys to Scalable Content to Ensure a Resonate Online Consumer Message - Presented by Buddy Scalera at Content M

This Week’s Cover: Superman at 75 | EW.com
popwatch.ew.com

Time really does fly. For three-quarters of a century, Superman has been fighting the good fight, keeping Earth and its inhabitants safe fro

How Does Google Work? Learn How Google Works: Search Engine + AdWords
www.ppcblog.com

OMG infographic shows the search process, from indexing right on through to search result ranking & delivery.

Happy 50th birthday, Jeep Wagoneer
www.autoblog.com

The Jeep Grand Wagoneer celebrates its 50th birthday this year. Jeep's Grand Wagoneer is a classic machine that started the SUV category.

The Customer Journey to Online Purchase – Think Insights – Google
www.google.com

The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.

Google+ gives photo lovers what Facebook doesn't
news.cnet.com

Big changes are coming to Google+, with an impressive set of automated filters and hashtags announced at Google I/O 2013 taking square aim a

Infographic: SUPERMAN's 75th Anniversary 1938-2013 Timeline
www.newsarama.com

On the 75th anniversary of ACTION COMICS #1, we look back at SUPERMAN's history in a special infographic.

Marvel's Iron Man 3: Inventor & Innovator Fair Announces Finalis...
marvel.com

The 12 finalists will see their work displayed at the El Capitan Theatre in Hollywood!

Typography for all: Demystifying text for high-impact messages
www.macworld.com

Text is incredibly powerful—whether you’re making a business card or a garage-sale sign, you’re sending a message. The look of that message

Good food and presented nicely. Service is rather slow. Not sure why but the staff sits down to eat lunch at around 12:00, which is rather frustrating. Also a bit overpriced on Fridays.
Public - 2 months ago
reviewed 2 months ago
Small branch library that has books, DVDs, video games, and some magazines. They have a few computers. Staff is wonderful.
Public - 2 months ago
reviewed 2 months ago
Best B&N. Used book annex is wonderful. Great selection for comic book fans.
Public - 2 months ago
reviewed 2 months ago
4 reviews
Map
Map
Map
Great store with a large selection of new titles, toys, and other products. Family friendly, smart staff.
Public - 2 months ago
reviewed 2 months ago