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Buddy Scalera
Works at Medicines Company (The)
Attended Hofstra University
809 followers|171,067 views
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Buddy Scalera

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Buddy Scalera

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"Susan is doing a great job as CEO, running a strong brand and driving incredible growth."

Susan?
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+Buddy Scalera Susan Wojcicki is YouTube's CEO, Sundar Pichai is Google's CEO.
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Another cool little #Minecraft  video for kids from NikkiCraft.
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Ann is amazing. So smart and smooth. Every time she speaks, I learn something.
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Minecraft serialized storytelling. 
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Smart stuff.
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Buddy Scalera

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Congratulations to +Nicole Scalera for reaching 50 subscribers on her YouTube channel!
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In this post, +Joseph Kalinowski and I break down the JAWS movie poster and discuss what makes it such an effective marketing story. 

If you follow +Content Marketing Institute, you will enjoy this post. 
The Jaws poster grabbed the audience almost as well as the shark nabbed its victims. Be inspired by this visual storytelling – Content Marketing Institute.
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Another #Minecraft  video by Nikki Craft. 
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Just when you thought nature couldn't be any weirder. We have the #sharcano. 
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Latest video from NikkiCraft news. This time about Minecraft in Minecraft. 
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People
Have him in circles
809 people
Content Hunting's profile photo
Janet Scalera's profile photo
AJ Richards's profile photo
Segai John's profile photo
Mitch Breitweiser's profile photo
Brian King's profile photo
starlet bayt's profile photo
Queenie Espino's profile photo
Jonathan Dune's profile photo
Work
Occupation
Content Strategist
Skills
Content marketing, writing, photography, comic books
Employment
  • Medicines Company (The)
    Sr. Director Content Strategy, 5 - present
  • Ogilvy CommonHealth Worldwide
    SVP Content Strategy & Media, 2006 - 2015
  • Wizard Entertainment
    Online Editor, 1995 - 2000
Basic Information
Gender
Male
Story
Tagline
Content strategy at The Medicines Company. Book author, & comic book writer.
Introduction
Content strategist, marketer, photographer, comic book writer.

Author of five books, dozens of comics, several short films, a handful of commercials, a bunch of interactive web applications, a few apps, hundreds of newspaper and magazine articles, and a trio of multimedia CD-ROMs.

Senior Director of Content Strategy at The Medicines Company.

Personal Website: http://www.buddyscalera.com
Books I've Written: http://www.comicbookschool.com

MY POSTS ARE MY OWN AND DO NOT NECESSARILY REFLECT THE VIEWS OF MY EMPLOYER.
Bragging rights
Author of 5 books
Education
  • Hofstra University
    Journalism & Mass Communications
Buddy Scalera's +1's are the things they like, agree with, or want to recommend.
Comic Review: 7 Days of Fame - Geeks of Doom
www.geeksofdoom.com

In this age where we are bombarded with every imaginable type of reality television, After Hour's 7 Days to Fame dares to ask the question "

Searching for Allergy Relief: How Marketers Can Help – Think with Google
www.thinkwithgoogle.com

A look at how marketers can use online search to their advantage to drive awareness during allergy season.

The Rising Tide of Alzheimer's
newsroom.gehealthcare.com

How would you feel if you had no answer to the question, ‘do you remember how you got here?’ Like a rising tide, Alzheimer’s progresses slow

The world according to Eddie Izzard
www.timeout.com

As the comedian embarks on a massive stand-up tour, he offers ten pieces of wisdom on Python, politics and more.

Social Data: Inside Out
www.clickz.com

A look at the power of harnessing social data inside an organization and the amazing competitive benefits that can come from doing just that

Methodology - In Photos: The Most Influential Celebrities 2014
www.forbes.com

To create this list we turned to E-Poll Market Research which ranks more than 6,600 celebrities on 46 different personality attributes based

2014's Hottest Social Career | Social Media Today
socialmediatoday.com

2014 is finally the year content marketing matures and companies build entire departments around social and content. This past year had a hu

Meet The Mayor: The Life And Times Of Jimmy Palmiotti. - Bleeding Cool C...
www.bleedingcool.com

By Nikolai Fomich Two weeks ago, writer and photographer Buddy Scalera played host to a panel at New York Comic Con celebrating the life and

Columbus, Flat Earth, and Healthcare Content Marketing
www.slideshare.net

Large organizations are slow to change. Often decisions are made on traditional thinking, even when knowledge, technology, and tools have ev

Content Strategy: Unlock the Keys to Scalable Marketing Content
www.slideshare.net

CONTENT STRATEGY: Unlock the Keys to Scalable Content to Ensure a Resonate Online Consumer Message - Presented by Buddy Scalera at Content M

This Week’s Cover: Superman at 75 | EW.com
popwatch.ew.com

Time really does fly. For three-quarters of a century, Superman has been fighting the good fight, keeping Earth and its inhabitants safe fro

How Does Google Work? Learn How Google Works: Search Engine + AdWords
www.ppcblog.com

OMG infographic shows the search process, from indexing right on through to search result ranking & delivery.

Happy 50th birthday, Jeep Wagoneer
www.autoblog.com

The Jeep Grand Wagoneer celebrates its 50th birthday this year. Jeep's Grand Wagoneer is a classic machine that started the SUV category.

The Customer Journey to Online Purchase – Think Insights – Google
www.google.com

The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.

Google+ gives photo lovers what Facebook doesn't
news.cnet.com

Big changes are coming to Google+, with an impressive set of automated filters and hashtags announced at Google I/O 2013 taking square aim a

Infographic: SUPERMAN's 75th Anniversary 1938-2013 Timeline
www.newsarama.com

On the 75th anniversary of ACTION COMICS #1, we look back at SUPERMAN's history in a special infographic.

Marvel's Iron Man 3: Inventor & Innovator Fair Announces Finalis...
marvel.com

The 12 finalists will see their work displayed at the El Capitan Theatre in Hollywood!

Typography for all: Demystifying text for high-impact messages
www.macworld.com

Text is incredibly powerful—whether you’re making a business card or a garage-sale sign, you’re sending a message. The look of that message