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Funk/Levis & Associates
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How can brands leverage digital environments to become part of the story consumers tell themselves?

[S]tory is how we remember experience, story is how we share memories.

Twitter: http://twitter.com/FunkLevis/status/609046626833940481

#Branding #Storytelling #DigitalMarketing #Social
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Funocity Digest #22
June has snuck around the corner and it's getting HOT outside. To stay cool, we could learn a thing or two from this dog (http://on.fb.me/1KfhBMb). No, I'm not saying you should attack a fountain.

BTW, Happy #NationalDonutDay
https://youtu.be/7lwCq0VYGtQ Mmm...Donuts !

Shia LaBeouf's fake TED talk: "JUST DO IT!"
Warning: He gets LOUD! While this is funny, we don't appreciate actual presentations where we're yelled at. Why do some presenters yell? http://bit.ly/1BPAKxc #Presentation

IHOP's new logo wants to make you smile
This is a great analysis of IHOP's new logo and brand. http://on.fb.me/1BPBsdK #LogoDesign

The wackiest in-flight safety videos. Watch!
http://on.fb.me/1Kfi3dk #Humor #Airlines

Lane County Gov leads us down the McKenzie River with this #TBT
 A lovely historical shot shared on Facebook. We love our home here in Lane County, #Oregon. http://on.fb.me/1Mrj6pH

At Funk/Levis, we're extremely collaborative, seriously smart, strategically creative and insanely dependable with lots of funocity. Learn more about what we can do for you: http://funklevis.com
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Funocity Digest #21
As Funksters, we love seriously smart ideas. We enjoy zooming in to see the details and zooming out to see the bigger picture. We get inspired. We get smarter. Below, Mindy and Anne Marie share smiles with us from sunny Santa Monica before +DIGIMARCON, where they explored big ideas from innovators and thought leaders. 

Now, let's delve right into learning about marketing and the wonders of innovation we've noticed this past week on Facebook, Twitter, and beyond.

Google ads help sell. FB ads boost awareness
Check out this handy #infographic on +Pinterest http://t.co/Rk5PeuFrB2

Do you ever get upset with marketing buzzwords
Well, we bet you're not as annoyed as this "Copyranter" guy. http://on.fb.me/1QfVjt5 #Marketing#Buzzwords

Luxury items from stinky, seafood byproducts
With the billions of pounds of seafood that goes to waste in Alaska's fishing industry, it's about time that someone came up with the means to create salmon leather wallets and chitin T-shirts. Seriously, check out what these guys are up to! http://on.fb.me/1QfUy3c #ReUse

For just $12, these shoes grow with your kids' feet
This idea seems so obvious, but it's wonderful to finally see a shoe that grows along with a child's feet. An Oregon-based shoe design studio, Proof of Concept, helped Kenton Lee, pastor and founder of the nonprofit Because International, come up with this clever design. http://on.fb.me/1QfSeJL #ShoeDesign   #Innovation  

See the big picture of MontBlac: Zoom In & Out
In this photo, you'll not only see the highest mountain in Europe, but the highest resolution panorama ever made. 
http://on.fb.me/1QfSjgq #Panorama  

On Twitter: To make epic video ads, use epic stock video!
http://bit.ly/1eS4LYn

At Funk/Levis, we're extremely collaborative, seriously smart, strategically creative and insanely dependable with lots of funocity. Learn more about what we can do for you: http://funklevis.com
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Funocity Digest #20
Do you ever notice that meaningful communication in social media is sorely lacking? So often we are quick to leap to conclusions, reaffirm our biases, or simply 'like' what we tend to like, without ever being exposed to new information. When it comes to social media, how can we more effectively nurture informed conversations that compel people to think?

Think about this: A Flag for Planet Earth
This idea proposed by Oskar Pernefeldt in his graduation project from Beckmans College of Design encourages us to see the bigger picture, our humanity and the shared planet upon which we stand. http://on.fb.me/1ApiShj #Earth  

Yawn for more coffee
This yawning face sign moves to may make you want some coffee. http://bit.ly/1Apkurb #Advertising  

Contemplating Typography
Evidence has shown that some typefaces are more influential in conveying truth than others. http://on.fb.me/1ApkRlz

Political campaigns will surely make use of this discovery. Yet, one wonders, is there already a noticeable difference between the typography used by liberal vs. conservative? Interesting analysis. http://on.fb.me/1ApmcsO #Typography #Politics

Photography by animals going to a good cause
Interesting idea of "Animal copyrights" from World Wildlife Foundation and Latinstock https://youtu.be/_VGlPexpL1w 

FB's Instant Articles: set to disrupt publishing?
Not long ago you may have noticed that Facebook began to compete with YouTube by including videos in users' News Feeds. Now they are going after top publisher's content. Facebook's Instant Articles may soon transform this platform into a destination for news stories, rather than functioning as a middleman that generates traffic to content elsewhere. This is a very interesting find from Anne Marie. http://on.fb.me/1ApkIyw #InstantArticles  

The next generation is perplexed by rotary phones
Here's more evidence that technology is changing quickly and what was familiar for one generation is a complete mystery to the next. http://on.fb.me/1Api8Zy

At Funk/Levis, we're extremely collaborative, seriously smart, strategically creative and insanely dependable with lots of funocity. Learn more about what we can do for you: http://funklevis.com
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Funocity Digest #19
Angus is here! Congrats to Mindy on adopting such a cute black lab. It has been a busy past couple of weeks, so it was an absolute delight to see Angus in our office today. See the top photo from our Instagram: https://instagram.com/p/21T0AUkRjE/

A curious thought: Dressed up dogs and bad brands
On the bottom right image of our collage, you'll see a top tweet of ours from a couple of weeks ago. One wonders, is dressing up a dog a decent metaphor for branding gone wrong? Seems like it. After all, it's probably best for a dog to be itself and for a brand to be as authentic as possible, rather than dressed up like something its not. --+Daniel Durrant  #branding  

Business Commute Challenge in Eugene, Oregon
A few of us Funksters have been logging miles for the Business Commute Challenge. Friday was the last day and we're happy to have contributed to this worthwhile cause. In fact, we're likely to keep walking, biking,and taking the bus more often. Thanks to our Commute Captain Sarah Ricciardi for getting us involved! http://on.fb.me/1e5Olet #EugeneOregon  

Did you see Trevor and his mom on KEZI 9 News?
We were pleased to see +Trevor Steele, our Communications Strategist, featured on KEZI 9 News with his mother, Merri. This is a great story by +Chenue Her on the Ninth Annual Eugene Marathon in our good ol' Track Town USA! http://on.fb.me/1e5LQso #EugeneMarathon  

Return of The Muppets
The Muppet Show was around in the days when our company was founded. We're excited to see the cast of puppets return in a new series on ABC, which is said to include faux-documentary cutaways and revelations in the style of The Office. http://on.fb.me/1e5JZUC

Has Microsoft lost its groove?
One thing is for certain, the evolution of the Microsoft brand has been a roller coaster ride. http://on.fb.me/1e5J0nt #Branding  

A gem for marketing smarties
+PSFK Labs points to the future of consumer expectations. Check it out! http://bit.ly/1e5JJFf #marketingstrategy  

At Funk/Levis, we're extremely collaborative, seriously smart, strategically creative and insanely dependable with lots of funocity. Learn more about what we can do for you: http://funklevis.com
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Funocity Digest #18
Funk/Levis is known for Bold Branding. Our brand process emboldens our client's organizations. We help them become, ''Bold Organizations' that can then embolden their target audience with the services and products they provide. It's a rich circle of emboldenment. - +Daniel Durrant - Digital Strategist 

*Birthday parties are essential to #FunkLife *
Last Friday we celebrated +Anna Knutson 's birthday! The notorious   #WineGlassBuddy  did not show up (thankfully because he's annoying), but we had plenty of beer and cider. Follow the fun on our #Instagram  account: https://instagram.com/funklevis/

2€ T-Shirt vending machine compels us to ask questions 
Fashion for a bargain - that‘s what everyone wants. A T-Shirt for 2€ isn‘t inconceivable nowadays. Unfortunately, people don‘t often consider who is paying the real price. #whomademyclothes  
https://youtu.be/KfANs2y_frk #CSR  

*Gatorade's #WinFromWithin
Gatorade emboldens consumers with stories of real people who win from within. Watch this video https://www.youtube.com/watch?v=xLimu0fw8gg #Advertising #DigitalStrategy

#MayTheFunocityBeWithYou
We played along with #StarWarsDay from #EugeneOregon on May the 4th, when the hashtag #MayThe4thBeWithYou was trending on Twitter. http://bit.ly/1cJuO3a

Thanks to his creative owner, this dog became Instagram famous.
These artistic photos are dedicated to those of us who love our dogs, which is over half of our team at Funk/Levis. 
http://on.fb.me/1EwXMJk #WeLoveDogs

We also love our clients
Our clients are like our furry little friends (sort of)! Watch this video on Facebook. We are the orangutan. Our clients are the tiger cubs. The interaction is good ol' funocity. This cute post found by Trevor captured fourteen likes! Impressive. !http://on.fb.me/1cJsedw #cutenessoverload  

#Facebook organic reach sinks further into oblivion
"The average reach of organic posts [on Facebook] declined from 12.05% in October to 6.15% in February."  Paid advertising is becoming the norm. http://bit.ly/1cJwOIA #SocialMediaMarketing #OnlineAdvertising

At Funk/Levis, we're extremely collaborative, seriously smart, strategically creative and insanely dependable with lots of funocity. Learn more about what we can do for you: http://funklevis.com
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Funocity Digest #17
Remember May Basket Day? It is said to be a "forgotten tradition".

"A May-basket is — well, I hardly know how to describe it; but 'tis something to be hung on a door. Made of paper generally, it contains almost anything, by way of small presents you have in mind to put in it, together with your respects, best wishes — love, perhaps. It is hung after dark at the door of anybody the hanger fancies. — Which done, the said hanger knocks and scampers." -- Gazette in 1871 Found on  +NPR http://www.npr.org/blogs/npr-history-dept/2015/04/30/402817821/a-forgotten-tradition-may-basket-day #BasketDay   #May  

What better way to start May than with puppies and kittens dressed in Spring attire? 
http://on.fb.me/1I3F1nY

Facebook insights for April
Here are our top Facebook posts for April. No surprise, our fans enjoyed our April Fool's Day antics. http://on.fb.me/1Ib9HmN
Cute animals tend to win in social media. http://on.fb.me/1HALFAg
The old-school iWatch was hilarious. http://on.fb.me/1JwQf1E
+PDX Carpet merchandise was becoming so popular. 
http://on.fb.me/1I3FgPN

Lessons in rebranding after the Hillary logo "broke the Internet."
Hypothetically, what would it take to completely rebrand Hillary Clinton after having debuted a logo that struck the wrong chord? Moving Brands was put up to the challenge to rebrand Hillary and in so doing, gave us a full look into their branding process. Watch the video and follow this link to FastCoDesign: http://on.fb.me/1QG2U7w
#Branding   #Hillary2016  

Litterbugs beware
In Hong Kong, litter found with your DNA could put your face on a poster. That's one smart anti-littering campaign. http://on.fb.me/1I3FUNk

Brain imaging reveals a marketing placebo effect that makes cheap wine taste great. http://bit.ly/1I3FZ3r #Marketing #NeuroMarketing

5 charts that show how brand 'meaningfulness' drives sales. http://bit.ly/1I3Gp9S #meaningfulness  

Bud Light apologized for a major campaign fail that encourages you to be ‘Up for Whatever’. http://on.fb.me/1I3GxGA

At Funk/Levis, we're extremely collaborative, seriously smart, strategically creative and insanely dependable with lots of funocity. Learn more about what we can do for you: http://funklevis.com
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From our Portfolio: Funk/Levis created a logo, t-shirt design, website, fliers, brochures and other graphic elements for a conference held by The International Society for Technology in Education. Funk/Levis continues to collaborate with ISTE on projects.

#graphicdesign   #logodesign   #webdesign   #printdesign  
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Funocity Digest #16
Happy Friday from the Earth-friendly Funksters. Time to relax, after all, we're in Eugene, a town that's known as the "hippiest of them all." #EarthDay is every day here. #Hippies   #EugeneOregon  
http://blog.estately.com/2013/07/17-best-u-s-cities-for-hippies/

Love is the magic of branding
Behold the evolution of viral advertising. There are said to be eight ways we interact with brands: understanding, approachability, relevance, admiration, curiosity, identification, empowerment, and pride. #Branding   http://on.fb.me/1yXmrLd

A brilliant last second solution
Pitcher throws his glove. Nope,  this is no insane baseball fail, but an unconventional solution to a quickly-approaching problem. 
http://on.fb.me/1HAM7hZ #ProblemSolving   #SeriouslySmart  

New blog post: Millennials seek socially responsible brands
Brands that take a stand on social and environmental issues appeal to millennials. http://on.fb.me/1HAKj8z By +Daniel Durrant  #Millennials   #CSR   #Branding  

Cute overload
What could be better than a cheetah cub? A PUPPY WITH A CHEETAH CUB!! http://on.fb.me/1HALFAg #Cuteness  

A running track in an airport
What is an indoor running track doing in the Narita Airport, Tokyo? Actually, it's just the way the walkways of new terminal 3 were designed, a fitting precursor for the 2020 Summer Olympics! 
http://on.fb.me/1JCOAqL   #Innovation   #SeriouslySmart  

Facebook's growth is impacting advertising. Will Google survive?
Facebook’s secret plan to kill Google — and become the second trillion-dollar company in the process. http://bit.ly/1EAoxTl #Facebook #Advertising #SocialMedia

At Funk/Levis, we're extremely collaborative, seriously smart, strategically creative and insanely dependable with lots of funocity. Learn more about what we can do for you: http://funklevis.com
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