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Wayne Lapasa
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He's been back for a minute. Kanye West is back on social media, re-activating his Twitter account for the first time since May 2017. Are his latest headlines depicting him as crazy? Or are we watching him work people into promoting his upcoming album?

http://waynelapasa.com/kanyewest-back-on-twitter/
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Entertainer Will Smith has stayed off social media for the majority of his career until now. The movie star over the years found himself competing with younger talent. Find out how his resurgence in popularity helped re-connect with his fan base in the digital landscape and what this does for his career moving forward.

http://waynelapasa.com/will-smith-on-using-social-media/

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A new social media platform has entered the landscape. #Vero offers unique features in comparisons to its direct competitor, Instagram. Check out the differences that might help sway your mind in giving this new app a chance to be downloaded on your smartphone.

http://waynelapasa.com/vero/
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Women's #MMA fighter #RondaRousey made a 'Rowdy' debut at the #RoyalRumble. Her #WWE appearance was heavily rumored, but she went to great lengths to hide her grand surprise. Find out how social media played a role in the process.

http://waynelapasa.com/rondarousey-socialmedia/
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As 2017 comes to a close, check out my year in review - me highlighting three important factors that helped shaped and prepare me in my return to the digital marketing world. It's always important to look back on your accomplishments and strive for more in the new year.

http://waynelapasa.com/2017review/
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The recent #HarveyWeinstein allegations have brought a larger spotlight to the subject of #sexualassault / #sexualharassment thanks to #MeToo and #socialmedia. Here are three things we have learned from all of this.

http://waynelapasa.com/socialmedia-metoo/
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Everyone should do a #Facebook cleanse at least once in their social network lifetime. Find out the reasons why I did mines.
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Learn how to properly address an online corporate communication while admitting fault and restoring confidence with your audience through an action plan.
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