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Denver Website Designs
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Our most recently completed project, Stern Risk Partners just launched their brand new website using the innovative Denver Website Designs' new platform. Experienced in delivering best in class solutions in the insurance brokerage and captive management fields, Stern Risk Partners now has a fantastic platform to help spread their expertise nationwide! Don't forget to Contact us so you can find out how you can grow your internet presence and make the most out of your business!   https://denverwebsitedesigns.com/blog/13248/New-Website-Launch--Stern-Risk-Partners?utm_source=dlvr.it&utm_medium=gplus
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There are many different digital marketing tactics, as far as advertising goes, you have two primary options: social or search advertising. Social advertisements are placed on social media websites such as Facebook, Twitter, Instagram, and Linkedin, while search advertisements, also known as pay-per-click (PPC) ads, show up on the first or subsequent pages of search results. Which one of these strategies is right for your business? Here's what you need to consider before you decide: Visuals Social media networks allow you to use an image alongside the ad copy, while search advertisements solely use text (except for display ads). Before you decide which type of advertisement to run, think about the nature of the product or service you're trying to sell and ask yourself these questions:  Do people need something visual in order to understand what you're selling? Will you be able to explain your value proposition with just text? If you need an image to get your point across, stick with social advertisements to start. Learn more about Facebook Advertising Tips. Intent to Buy Both search and social advertising allows brands to control who sees their advertisements. But...the manner in which you can target consumers is slightly different. See below:  On social media, brands can target people based on their age, location, gender, tastes, and much more. You can narrow down your audience as much as you'd like, but you won't be able to target based on someone's intent. Fortunately, search advertising gives you the power to do this.   For example, let's say you want to advertise your personal training services to people in Denver. On social media, you would be able to target people in Denver who enjoy going to the gym and working out. But, this means anyone who exercises would see your ad, not necessarily people who want a personal trainer. Using search ads, you could target keywords such as "personal trainer Denver" or "Denver personal training". People who search for these keywords are clearly interested in working with a personal trainer, so they are more likely to convert to customers. If you only want to target people who are further down the sales funnel, search advertising may be right for you. Local Customers Do you have a small business that needs to build awareness in the local community?...If you answered yes, search advertising may be the answer. Consumers that are looking for a local restaurant, dry cleaner, or any other type of business tend to turn to search engines instead of social media networks. If you rely solely on social media advertising, you may not be able to reach these valuable customers who are trying to find a business like yours. Interactive Ads Brands love social ads because it gives them the opportunity to engage with their customers. If an ad shows up in a consumer's Facebook feed, for example, the consumer can like it, share it, or even comment on it. The brand will then have the opportunity to respond to the comment in order to answer questions or provide more information. As long as you have the resources to monitor the ads and respond to customer comments and questions, this is a great opportunity to connect with customers and push them further and further down the sales funnel. Brands don't have the ability to engage with consumers in this way through search advertising. If you have a product or service that is brand new or complex, it may help to use social advertising so you have the opportunity to provide more information to consumers when it is requested. Long-Term Value Consumers that are exposed to an ad on a search results page have the option of either ignoring the ad or clicking on it to visit the brand's page. Consumers who are exposed to an ad on social media have these options as well, but they can also choose to share the ad with their friends or followers. If a consumer chooses to share it, the ad will be amplified across the consumer's network and exposed to a larger audience, where it may be shared time and time again. Amplification is the process by which an ad reaches a much larger audience than you originally intended. Because social media ads have the potential to be amplified, they have a higher long-term value than search ads. A social media ad can continue to live on and reach new consumers through shares long after the campaign is over, but this is not possible with a search ad. Learn more about content amplification. Calculating ROI Marketers rely on return on investment (ROI) calculations to determine if a marketing tactic was successful. It is fairly simple to calculate ROI for search advertising because of the amount of information search engines give you on click-through rates (CTR) and customer conversions. Although this information is also available for social media ads, calculating ROI for this type of advertisement is much more difficult. Social media ads do not generate nearly as many conversions as search advertising. However, this does not mean the ad was not successful, but rather that it served another purpose such as raising brand awareness or providing customer engagement. This often leaves marketers scratching their heads as they try to figure out how to quantify the value of brand awareness in order calculate ROI. If your management team relies heavily on seeing numbers, explaining how successful your social media ad was may be quite difficult. Both social and search advertising have their pros and cons. If you feel that your business could greatly benefit from using both, don't be afraid to incorporate both tactics into your marketing strategy. Be sure that your ads are cohesive, meaning they don't send mixed messages to consumers. After you run your first social and search campaign, take a look at your results to determine if you should continue using both tactics or if one was more successful than the other. Ready to find a strategy that's right for your business? The team at Denver Website Designs can assist you with everything from topic generation to crafting content. We assist businesses of all kinds and will approach the website and strategy holistically to boost your business. Learn more about our process and how we can help your business grow! https://denverwebsitedesigns.com/blog/12050/Social-vs--Search-Advertising--Which-Digital-Marketing-Strategy-is-Right-For-Your-Company-?utm_source=dlvr.it&utm_medium=gplus
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Denver Website Designs recently created a second website for COHI. COHI is a private equity lender offering hard money loans across Colorado. COHI offers shortterm real estate loans for all types of borrowers. Visit Denver Website Designs to find out more about the websites we build and the services we provide. https://denverwebsitedesigns.com/blog/13243/New-Website-Launch--COHI?utm_source=dlvr.it&utm_medium=gplus
New Website Launch: COHI
New Website Launch: COHI
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One of our most recent website designs is the sleek design we created for Denver Window Tint. Denver Window Tint sets the standard for auto, residential, and commercial window tinting in the Denver area. They also specialize in vehicle wraps, headlight restoration, and vehicle protection film. If you care about your car, take it somewhere they care about their work, Denver Window Tint. Check out the full Denver Website Designs portfolio if you're interested in some of the other amazing work our team does. https://denverwebsitedesigns.com/blog/13124/New-Website-Launch--Denver-Window-Tint?utm_source=dlvr.it&utm_medium=gplus
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Denver Website Designs is seeking highly motivated, hardworking and exceptional team player for our Marketing & Administrative team. This is a mid to entry level position with huge potential to grow quickly within the organization into marketing account management, project management or more. Successful applicants will have a demonstrated enthusiasm to work hard and learn and a willingness to jump in and help in all aspects of the business. Initial Responsibilities Include: Learning & navigating the entire DWD web design and internet marketing platform, CRM & software suite Assist with answering phones and conducting site updates within the DWD platform Writing & editing content for websites and blogs, geared towards SEO Writing project & marketing proposals & conducting appropriate SEO research Mocking up creative in Photoshop for various marketing materials such as Facebook ads, email newsletters & more Communicating directly with clients on marketing and paid campaign performance, including suggestions to optimize and improve performance Supporting email campaign management, social media management for DWD Supporting project management team with other administrative tasks as needed Required Qualifications Bachelor's Degree and/or a minimum of 2 years of experience in a client facing role, preferably in a technical environment Strong knowledge and understanding of SEO terms and best practices with demonstrated social media experience in a professional environment Basic Photoshop skills required and basic html knowledge preferred Demonstrated professional experience setting up and managing paid social advertising campaigns including Google AdWords and Facebook Business Manager & Ads Knowledge of email marketing best practices Familiarity setting up and analyzing Google Analytics & Search Console Familiarity with various domain providers, DNS configuration, email clients desirable Friendly & energetic individual with outstanding communication skills Excellent business writing and editing skills – MS Office skills Ability to take direction, be flexible and prioritize your work responsibilities daily https://denverwebsitedesigns.com/job/26/Digital-Marketing---Social-Media-Marketing-Specialist?utm_source=dlvr.it&utm_medium=gplus
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We just upgraded a longtime client of ours, Monaco Inn, to our new platform. Monaco Inn has been dishing out delicous authentic homemade Greek food to Denver for over 30 years. With a large selction of wine accompanying their Greek, Mexican, and American fare, Monaco Inn has something for everyone. We pride ourselves on our lasting customer relationships. Let Denver Website Designs start building a longlasting relationship with your business! https://denverwebsitedesigns.com/blog/12979/New-Website-Upgrade--Monaco-Inn?utm_source=dlvr.it&utm_medium=gplus
New Website Upgrade: Monaco Inn
New Website Upgrade: Monaco Inn
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The people at Razor Technical Staffing have a keen eye when it comes to hiring professionals in technical roles. That's why they made sure to hire Denver Website Designs, the best web design team in the company out there, to create their new website. Razor Technical Staffing is a Denver based staffing agency that specializes in on IT, Applications, Engineering and Telecommunications solutions for Contract, Right-to-Hire, or Permanent positions. We helped Razor Technical Staffing streamline their business. Contact us to see how we can do the same for you. https://denverwebsitedesigns.com/blog/12975/New-Website-Launch--Razor-Technical-Staffing?utm_source=dlvr.it&utm_medium=gplus
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We've delivered another outstanding website to another outstanding client, Rhino Roofing. Rhino Roofing employs the most experienced roofing consultants and technicians to deliver unparalled service to the Denver metro area. They can repair or replace even the most complicated roofing systems in both the commercial and residential markets. Visit Denver Website Designs to find out how we start by building websites and end up building businesses. https://denverwebsitedesigns.com/blog/12966/New-Website-Launch--Rhino-Roofing?utm_source=dlvr.it&utm_medium=gplus
New Website Launch: Rhino Roofing
New Website Launch: Rhino Roofing
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Looking for some healthy and delicious meals to grab on the go in Denver? Visit the newly upgraded website for Juice Kitchen to view their fresh and flavorful offerings. Located downtown, they offer have a wide array of smoothies, both hot and cold wraps, and wheatgrass shots. Juice Kitchen serves as one more example of the excellent work we do here at Denver Website Designs. We've build hundreds of websites for our hundreds of satisfied clients. If you want to take your website and digital marketing game to the next level, contact Denver Website Designs to hear about our technology and services. https://denverwebsitedesigns.com/blog/12746/New-Website-Upgrade--Juice-Kitchen?utm_source=dlvr.it&utm_medium=gplus
New Website Upgrade: Juice Kitchen
New Website Upgrade: Juice Kitchen
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Denver Website Designs has created over 400 unique websites and helped enable online success for our clients. Together the DWD team has decades of combined knowledge of SaaS, web design & development, digital marketing, SEO and customer support. Our experience with clients, both large and small and across a wide variety of industries, enables us to understand what businesses need and how to put together a digital marketing strategy tailored for individual success.   As recognition of our record of success on behalf of our clients, we were delighted to be ranked as a top Denver Web Designer by the independent ratings and review platform, Clutch. Clutch has ranked and reviewed over 10,000 different companies! Clutch maps digital service solution providers in a 'Leaders' Matrix' which rates companies based on their ability to deliver scores. Scores are assessed from three primary factors: market presence, experience, and Clutch analyst-led reviews. Reviews are the heaviest factor used in determining the ratings score and in order to provide a metric for this Clutch analysts interviewed some our clients and asked them specific questions about their experience to help understand and rate our technical expertise, our customer satisfaction, and overall results. We did not direct Clutch to any specific clients for interview. After this independent review process we are thrilled to have been awarded a perfect review featured on our profile! As part of this recognitiion and honor Denver Website Designs was also featured in a press release highlighting our superior performance in web design and web development. In addition to quality design and development work, DWD also offers a wide variety of sigital marketing and SEO services to help your business succeed online. Look out as we continue to establish our name as a leading web design and internet solution provider.     https://denverwebsitedesigns.com/blog/12477/Denver-Website-Designs-Ranked-as-Top-Web-Designer-in-Denver?utm_source=dlvr.it&utm_medium=gplus
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