With the success of the Santeh Feeds and the Tateh brand in the aquaculture industry, customers sought for the same high quality feeds specifically designed for hog and chicken raising. Thus in 2000 under the management of Santeh Feeds, Feedpro was established and its products initially distributed to select customers.
In a saturated and highly competitive feed industry where competitors promoted their products through various marketing campaigns and freebies, Feedpro saw instead the need to focus on the core product and service. The company set out to satisfy the end users with sustainable profits brought about by efficient feeds that had fast growth rates and produced excellent quality meat. It also spearheaded the use of non-antibiotic feeds and the promotion of the natural method of raising pigs in an environment that mimics their natural habitat.
With no antibiotic growth promotants in its formulation, Feedpro ensures a healthier pig with high levels of immunity and resistance to diseases. Its unique formulation of natural ingredients, vitamins, minerals, and highly digestible plant-based proteins without any mammalian or avian by-products or growth hormones produces clean, safe, and natural eco-pork. The innovative feeds complimented by a natural method of growing pigs not only helps protect the environment but also ensures big gains in business.
With its initial success, Feedpro expanded its sales operations to the whole of Luzon in 2005. In 2010, Pronatural Feed Corporation was established as a distinct entity to handle Feedpro. It was also in that year that Feedpro was introduced in Visayas and Mindanao.
Pronatural also set up a systemized natural hog raising method called Profitable Innovative Growing System (P.I.G.S.). The system is endorsed by Ka Gerry Geronimo, a proud Feedpro user and a stalwart in the hog raising industry, whose farm in Batangas has already been converted to the system. Pronatural also supports the Center for Natural Farming Initiative (CNFI), a group that espouses and sets standards for natural farming.
To date, Pronatural continues to expand its product distribution and its initiatives in natural farming nationwide. It will continue to promote natural farming methods through seminars, farm visits, and exhibits with a vision for healthy Filipino livestock and a positive impact in safety, environmental, and community issues.