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Vadim Lavrusik
Works at Facebook, Inc.
Attended University of Minnesota
Lives in New York City
17,491 followers|59,007 views
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Vadim Lavrusik

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Today, I'm excited to share what I've been working on for almost a year: Facebook Mentions, a new app that makes it easy for public figures to talk with their fans and each other on the go. Proud of the incredible team effort to launch this and all the folks who helped bring this to fruition.
Today, we're introducing Facebook Mentions, a new app that makes it easy for public figures to talk with their fans and each other on the go.
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As an educator and Facebook's Journalist Program Manager, I've been thinking about how Facebook as a reporting tool fits into the journalism curricula. So I've put together a document titled "Facebook + Journalism 101" that other professors can use to integrate into their syllabi.
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thx just made this profile not use to it do u mintelling people about me u no my profile to add me thx lollz
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I love how they're all leaning forward in almost the same stance.
John Hansen originally shared:
 
Photo of the Obama family watching the women's World Cup Final. http://www.flickr.com/photos/whitehouse/5947108469
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Lazy ass doing nothing and the nation is under water
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The ever-evolving expressions and dance moves of Luke Hudson Lavrusik. 
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The next King of Swing!
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How can we rethink how we tell stories on the web? We need to think beyond the current presentation and delivery.
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great article. check out tagwhat, our new app. multimedia stories at places. so you walk by a place and get a contextual story about it. would love to tell you more.
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Some findings on how people are engaging journalists on Facebook.
Standing for journalism, strengthening democracy | Journalism training, media news & how to's
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Happy 4th of July all. I'm spending in the heart of Texas visiting some friends and going to a nearby rodeo.
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c est genial et j adort sa
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People
In his circles
175 people
Have him in circles
17,491 people
Muhammad Nauman's profile photo
Francis Uceta's profile photo
Kate Healey's profile photo
simo mario's profile photo
Anthony Knight's profile photo
Roberto Micozzi's profile photo
Louis Dorman's profile photo
Valmont Ouellet's profile photo
angel motto's profile photo
Work
Occupation
Product Development
Skills
Product Development, Mobile App Development
Employment
  • Facebook, Inc.
    Product Manager, 2015 - present
    Product Manager of the Facebook Mentions team: Facebook.com/mentions, a standalone app for public figures. Building new products that enable public figures to engage with their fans.
  • Columbia University Graduate School of Journalism
    Adjunct Professor, 2010 - 2013
    Taught courses like "Social Media Skills for Journalists" and "Curation/Aggregation Editorial Skills" to graduate students at the Columbia Journalism School.
  • Facebook
    Head of Partnership Programs, 2011 - 2015
    Led the media partnership programs team at Facebook, focused on strategic partnerships and product development to improve content shared by public figures and media organizations on the platform. Product: Working with our engineers to improve how users discover and engage with public content on Facebook through product development. *Trending Topics & Hashtags *Facebook Mentions app: Facebook.com/mentions *Facebook Media: media.fb.com Partnerships: Working to identify and execute strategic partnerships with media organizations and public figures on facebook.
  • Mashable.com
    Community Manager and Social Media Strategist, 2010 - 2011
    Built and managed the community team as the first community and social media manager at Mashable. Oversaw reader engagement efforts and social media strategy on-site and off, while contributing content on the changing media landscape. *Grew social media following across Facebook, Twitter, Tumblr, etc. by 5X. *Organized social and content strategy for key Mashable conferences including Social Good Summit and Mashable Awards. *Launched the first ever worldwide Social Media Day, which included more than 12,000 participants in 100 countries. *Oversaw gaming mechanics and social user experience in Follow, a Mashable social product.
  • The New York Times
    Social Media
    Worked to implement new social media strategies and platforms while managing the Times’ Facebook pages, Twitter accounts and lists, Google Buzz profile and Flickr photostream. Projects included creating a Facebook page and Twitter account to help curate news surrounding the Chile Earthquake as news broke and launching a Google Buzz profile.
  • Minneapolis-St. Paul Star Tribune
    Writer
    Contributed weekly articles for the South Metro bureau of one of the largest newspapers in the U.S. Had 13 articles published, many of which received prominent placement, including front-page of the Metro section. Skills: Shooting video and photos with basic editing skills; CAR and database building through Excel. The Minneapolis/St. Paul Business Journal
  • The Minnesota Daily
    Editor in Chief & Publisher, 2006 - 2009
    Oversaw all editorial function of The Minnesota Daily and worked to implement new enterprises to improve readership. Managed the expansion of the website (mndaily.com) by implementing social media tools and other new features including blogs, multimedia, forums, etc. Managing Editor: Managed the sports, art and entertainment, freelance and news editors. Facilitated news content, edited stories, led daily and weekly news meetings, organized weekend trainings, managed Mndaily.com etc. · Accomplishments: Helped re-design print edition, implemented new daily news schedule, etc. · Awards: Minnesota Daily Innovator of the Year 2008. Voted and awarded by Daily staff. Staff Reporter: Pitched story ideas, did beat work and wrote five articles every two weeks. Began working as a freshman intern reporter and was promoted to a staff reporter. Wrote more than 90 stories.
  • Poynter.org
    Contributed web updates for the website, wrote weekly for the publication and contributed to special reports.
  • Minneapolis-St. Paul Business Journal
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York City
Previously
Belarus - Minnesota
Contact Information
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Story
Tagline
Product Manager of Facebook Mentions
Introduction

Vadim Lavrusik is a product manager at Facebook, leading the Facebook Mentions team (facebook.com/mentions) a standalone app for public figures on Facebook. Building new products that enable public figures to engage with their fans. 

Previously, Vadim led the partnership programs team at Facebook, focused on strategic partnerships and product development to improve content shared by public figures and media organizations on the platform as well as founding Facebook's journalism program while also teaching social media as an adjunct professor at the Columbia University Graduate School of Journalism. 


Prior to Facebook, Vadim worked as the Community Manager and Social Media Strategist at Mashable.com. Before Mashable, he worked on social media at The New York Times. I have a Master of Science degree in Digital Media from the Columbia University Graduate School of Journalism in New York City where he produced NYC 3.0, a website that included an in-depth documentary on New York City’s tech startup community. Prior to Columbia, he studied at the University of Minnesota where he received a B.A. in Journalism, summa cum laude, in 2009. While at the University of Minnesota, he worked as a reporter, managing editor and editor-in-chief for four years at The Minnesota Daily, the fourth largest newspaper in Minnesota. There he worked to re-design Mndaily.com, increased Web production and directed new Web enterprises.

Education
  • University of Minnesota
  • Columbia University Graduate School of Journalism
Basic Information
Gender
Male
Relationship
Married
Vadim Lavrusik's +1's are the things they like, agree with, or want to recommend.
Mobile@Work
market.android.com

MobileIron's Mobile@Work connects your Android device to your company network so that you can access email and other work resources. With ju

LIVE: Watch the Mashable & 92Y Social Good Summit
mashable.com - written by Vadim Lavrusik

Mashable and 92Y present a Summit of the most inspirational, promising and effective ways in which new media can help address the world's challenges.

Vadim Lavrusik (Lavrusik) on Twitter
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Vadim Lavrusik (Lavrusik) is on Twitter. Sign up for Twitter to follow Vadim Lavrusik (Lavrusik) and get their latest updates

Top 20 Sites To Improve Your Twitter Experience
mashable.com - written by Vadim Lavrusik

We compiled a list of the top 20 third-party websites for making your Twitter experience more useful and easier to manage.

Join in Celebrating Social Good Day: Social Media for #SocialGood
mashable.com - written by Vadim Lavrusik

Mashable & (RED) invite you to join the social media for social good movement by taking part in Social Good Day on September 23rd.

The Future of Social Media in Journalism
mashable.com - written by Vadim Lavrusik

As news gathering and news consumption both become more social, we'll see "social media journalism" simply become "journalism." Here's a look at the trends

10 News Media Content Trends to Watch in 2010
mashable.com - written by Vadim Lavrusik

The news media experimenters of 2009 will be upping the ante in 2010 with new storytelling and social engagement strategies. Here are the top trends to watch

HOW TO: Add Facebook Questions To Your Brand Page
mashable.com - written by Vadim Lavrusik

If you want to get the Questions feature for your Facebook Page today, you can add it by following the simple steps listed here.

12 Essential News Media Tumblrs You Should Follow
mashable.com - written by Vadim Lavrusik

Major media outlets have been flocking to the simple publishing platform Tumblr in search of new ways to engage with readers. Check out this list of

What the New Facebook Pages Mean For Users & Owners
mashable.com - written by Vadim Lavrusik

After launching a Profile redesign in December, Facebook released design and feature changes to Pages today, bringing them up to date with a new design tha

Happy Social Good Day
mashable.com - written by Vadim Lavrusik

Can social media be used to make the world a better place? We believe it can, so we’ve declared today Social Good Day.

10 Ways Universities Share Information Using Social Media
mashable.com - written by Vadim Lavrusik

Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to

Users Revolt Against New Digg
mashable.com - written by Vadim Lavrusik

After launching its new site version Wednesday and having to respond to site downtime and bugs, Digg has been met by a slew of criticism by users unhappy with

HootSuite Analytics Just Got A Whole Lot Better
mashable.com - written by Vadim Lavrusik

HootSuite launched Social Analytics today, its custom solution for measuring your social platforms and site performance in one place.

Vadim Lavrusik | Digital Media Journalist - Social Media Consultant
lavrusik.com

Vadim Lavrusik is a digital storyteller who is working on social media at The New York Times and a master of science student in digital medi

Happy Social Media Day!
mashable.com - written by Vadim Lavrusik

Today we acknowledge and celebrate the revolution of media becoming social.

10 Tips For Aspiring Community Managers
mashable.com - written by Vadim Lavrusik

Though there's no silver bullet to being a successful community manager, we've gathered some tips from community builders on what it takes to land a job.

Join Mashable in Celebrating Social Media Day
mashable.com - written by Vadim Lavrusik

On Wednesday, June 30, we’ll be organizing meetups in cities where we have staff using Meetup Everywhere.

Skype Video Chat Coming to Facebook?
mashable.com - written by Vadim Lavrusik

Today, Facebook application developer Tal Ater noticed a new “VideoChat” object in Facebook’s code. Interestingly enough, the code has several properties that