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Terra Hoskins
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Terra Hoskins

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I've seen a lot of companies struggle to see their product/service from the mindset of the customer. This story illustrates what that shift looks like and how brands are better able to connect with customers.

"Nike marketing doesn’t sell footwear so much as it sells an aspirational point of view. Nike tells stories that ask audiences to reach for their personal best."
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Thanks, HBR, for putting time into perspective and helping those of us who need a little structure around time management. 
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 Marketers, you know what to do. "From an SEO perspective, these changes will place even more importance on social activity, social signals, Google Authorship, and participation in Google+. Rankings and results will become more influenced by how much data search engines can pull from individual browsers. Users browsing with Google Chrome will see even more personalized search results."
Face it: We've gotten too used to our familiar search results. The simple lists, the basic titles, the easy tags and categories; they've all been with us since the dawn of the search engine age. 2013 saw a few changes in search engine results page (SERP) format, but for the [...]
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What symptoms/problems does your product solve? 
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2014+ trends: digital experience transitioning from CIO to CMO's domain. 
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I'm getting my Ph.D. in inbound: inbound, HubSpot and partner recertifications. I am an inbound force! 
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Terra Hoskins

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I liked how these suggestions were part conceptual (input from sales/customer service) and part analytics-based (digging into various metrics for insights). It helps you get creative, see opportunities a bit more clearly. 
If you're struggling to come up with blog topic ideas on a regular basis, it's time that you check out these 11 resources.
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"Marketers jumped into content marketing well before they were ready and with flawed, incomplete plans, then when the results they desired weren’t fast in coming, many have looked to jump ship and call the effort a failure." 
If you read the headline and squirmed a little in your seat, chances are you’re part of the “content struggle contingent,” that group of would-be content
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Completely agree. How do you value content? Here's why outsourcing on the cheap doesn't pay off. 
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Is your content interesting? Here are 3 ways to capture the attention of potential customers. 
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Content marketing has caught on and we're drowning in mediocre info. Your content will stand out and attract potential customers if it relates to the problems/symptoms they identify, strategies they consider and the solution they decide to invest in. http://hub.am/192GqVV
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Website traffic changes due to Hummingbird aren’t the end of the world. It’s the beginning of another: improved customer connection. 
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In her circles
100 people
Have her in circles
84 people
Matt Kummer's profile photo
Julie Hemker's profile photo
Carla Taylor's profile photo
InboundTeamof1's profile photo
hany roshdy's profile photo
John Ronk's profile photo
Sarah Musselman's profile photo
Julie Hemker's profile photo
Charles Eaton's profile photo
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Principal, Hoskins Interactive Media & Marketing, LLC
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I am pretty persuasive. I'm also a pretty good comedienne.
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