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Terra Hoskins
86 followers -
I am pretty persuasive. I'm also a pretty good comedienne.
I am pretty persuasive. I'm also a pretty good comedienne.

86 followers
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Terra's posts

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I've seen a lot of companies struggle to see their product/service from the mindset of the customer. This story illustrates what that shift looks like and how brands are better able to connect with customers.

"Nike marketing doesn’t sell footwear so much as it sells an aspirational point of view. Nike tells stories that ask audiences to reach for their personal best."

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I liked how these suggestions were part conceptual (input from sales/customer service) and part analytics-based (digging into various metrics for insights). It helps you get creative, see opportunities a bit more clearly. 

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Thanks, HBR, for putting time into perspective and helping those of us who need a little structure around time management. 

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"Marketers jumped into content marketing well before they were ready and with flawed, incomplete plans, then when the results they desired weren’t fast in coming, many have looked to jump ship and call the effort a failure." 

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 Marketers, you know what to do. "From an SEO perspective, these changes will place even more importance on social activity, social signals, Google Authorship, and participation in Google+. Rankings and results will become more influenced by how much data search engines can pull from individual browsers. Users browsing with Google Chrome will see even more personalized search results."

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Completely agree. How do you value content? Here's why outsourcing on the cheap doesn't pay off. 

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Is your content interesting? Here are 3 ways to capture the attention of potential customers. 

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What symptoms/problems does your product solve? 

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Content marketing has caught on and we're drowning in mediocre info. Your content will stand out and attract potential customers if it relates to the problems/symptoms they identify, strategies they consider and the solution they decide to invest in. http://hub.am/192GqVV

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2014+ trends: digital experience transitioning from CIO to CMO's domain. 
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