Custom Google+ URLs for (almost) everyone!
Custom — or "vanity" — Google+ URLs are now available to most folks. If your Google+ profile has a profile photo, collected at least ten followers, and is at least 30 days old ... then you'll be able to claim your very own custom URL.
If you meet the criteria, you simply have to visit your profile to get the magic started. Don't worry if you don't see an option to claim your custom URL right away though. It's being gradually rolled out throughout the week. Just re-visit your profile in a day or two and odds are you'll see the option.