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Bill Edwards
57 followers -
Marketer, Strategist, Business Developer, Producer, Promoter, Writer
Marketer, Strategist, Business Developer, Producer, Promoter, Writer

57 followers
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Hyper Local Marketing - OFFLINE [BoB]
Yes, offline. Say you own a business that services homeowners or simply individuals. You're a Realtor, an interior designer, a remodeler, mortgage broker, house painter. Maybe you run a pet hotel, a granite counter top co., or design and install home theatr...
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Radio Shack and now Staples...it is indeed the revolution of retail vs. online. Game on. Pay attention...
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You own a business that relies on word of mouth, hyper-local marketing. Here's a solution you may want to consider.
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At 56, I just dunked it! Go w/the light mayo and flatbread!!!
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...When brand extensions fail, it’s usually because companies try to borrow or milk their brands, and/or they simply do not pay enough attention to creating sufficient new consumer benefits. 
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