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Emilio Mordini
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My name is Emilio Mordini. I am a leading expert and consultant on psychological and societal impact of new and emerging technologies. I am interested in the wider ramifications of technological innovation on individual and community mindsets, chiefly in the health and in the security sectors. I focus on deep elements related to the collective imaginary and the social unconscious; the way in which they emerge, influence rational choices, shape action, through narratives, ideologies, social structures, roles, cultural identities, beliefs, norms and values. On the basis of this analysis, I offer practical suggestions for effective communication, and strategic advices for leaders and policy makers.
My name is Emilio Mordini. I am a leading expert and consultant on psychological and societal impact of new and emerging technologies. I am interested in the wider ramifications of technological innovation on individual and community mindsets, chiefly in the health and in the security sectors. I focus on deep elements related to the collective imaginary and the social unconscious; the way in which they emerge, influence rational choices, shape action, through narratives, ideologies, social structures, roles, cultural identities, beliefs, norms and values. On the basis of this analysis, I offer practical suggestions for effective communication, and strategic advices for leaders and policy makers.

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Three parallel stories - the fortune of a pseudoscientific documentary; an oversold study, covertly promoting yogurt consumption; an unnoticed research, showing how it could be easy today to recreate a deadly virus - illustrate quite well the subtleties of today science communication. It's just a shame that most media, including social media, didn't realise it, getting instead trapped into the bubble of the anti vax quarrel.
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The big question is whether it can be ever acceptable to create a catching atmosphere by giving the implicit (and consequently more pervasive) message that, soon or later, we will be killed by a deadly epidemic. This message is not only discouraging, but it is also misleading. Our goal is rarely to eradicate infectious diseases. Apart from very few infections, our scope is to control infections. Microbes existed well before humans appeared on the surface of the earth, and they will exist well after our species will be disappeared. We should learn to live together with them, they are our unavoidable travelling companions. Germs must be turned into unseen allies rather than enemies. This is the sole way to win this war, provided that it is a war.
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