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Todd Bialaszewski
77 followers -
Proven SEO and Digital Marketing Expert Based on Results and Increased Conversions
Proven SEO and Digital Marketing Expert Based on Results and Increased Conversions

77 followers
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Google MyBusiness Now Surfacing Web Verify Option

A previously hidden feature has now been surfaced in the GMB Dashboard
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Google partnering with HomeAdvisor on a new booking tool directly in the Local Knowledge Panel 

ht +Mark Traphagen + +Glenn Gabe 
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My guide for service-area businesses published on Moz this morning :)
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The latest +Moz Local Search Ranking Factors Survey is out!

Perfect timing too - just before a long weekend so I can really dig into over the next few days.
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Smart Local Roundup - Snack Pack update, Instagram for web, local ROI tips and Maps timeline

All kind of fun and games happening with local search results on Google this past week, especially for hospitality locations. The roundup covers this as much as we can but this is a story that will continue to develop over the next few weeks. We're also looking at new developments on Instagram and Google Maps along with important look at how to actually measure ROI for your local search campaigns. Enjoy!

Local search results change again
If you follow local search news you'll know all about the Snack Pack results that appear for searches in the restaurant, hotel and general hospitality sector. A larger update appeared this past week that seems to improve the user experience and takes the searcher directly into a Maps view. Lots of debate on the motivation behind this as well as thoughts for where Google could be heading with local and the potential ramifications for Google+. Evolving as ever!
Read more:
http://smrtl.cl/1eluGXf via +Barry Schwartz
http://smrtl.cl/1Mq8om7 via +Mike Blumenthal
http://smrtl.cl/1eluM1f via h+Linda Buquet

Instagram brings location search to the web
Currently the fastest growing of all the social media sites, Instagram has just rolled out its search facility to web users. In terms of local discovery I think this is brilliant. Check out what's really happening in your local pub https://goo.gl/0CQmqX or favourite burger spot https://goo.gl/JVGt3b and connect with other local area Instagrammers. For marketers there are all kinds of possibilities with this around building a community with relevant local content.
Read more:
http://smrtl.cl/1eluNlF via +TechCrunch
http://smrtl.cl/1eluQ0R via +Mashable
http://smrtl.cl/1eluRBS via +David Amerland
http://smrtl.cl/1eluU0y via +Social Media Examiner

Tips on measuring ROI for local search
ROI is important for every business owner but probably even more so for the smaller, local ones where budgets are small and margins are tight. Knowing the value of every pound (or dollar) they spend can be crucial in deciding whether or not to continue with a local digital marketing campaign. Forgetting about expensive analytics platforms and complex attribution models, this great post looks at 17 things you can measure quite simply to help provide that evidence. Perfect for the smaller business owner.
Read more:
http://smrtl.cl/1OnTsCE via +Joy Hawkins

See where you've been through Google Maps
There have been some cool updates to Google Maps recently and this latest one ranks right up there. Remember that Italian restaurant you went to a couple of Thursday's ago? No problem if you don't as it'll likely now show up in your Timeline on Google Maps. It also keeps track of any photos you took along with pointing out places you may have been near. Which, for business owners, brings us back again to the importance of your data (NAPO) if you want to show up here.
Read more:
http://smrtl.cl/1egSxaK via +Google Maps

If you would like to be notified when I post each new local roundup (every Friday morning) please leave a comment below on this post saying notify please and I’ll add you to my circle. Alternatively, you can just turn notifications On for this Collection.

See you all back here same time next week ☺

#smartlocalroundup   #localseoroundup   #localsearchmarketing   #localseo   #smartlocalmarketing  

Pin it for laterhttps://www.pinterest.com/pin/94153448437082241/

Curated by Nick from +Smart Local Marketing
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Have 30 Seconds?

I'd love a little help with a brief experiment. Thanks!
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9 Habits To Stop Now - Tim Ferris' NOT TO DO List

From 2007, but still relevant and, possibly, life changing. The list affirms and challenges my own choices. (Be interesting to know if he ever updated this.)

TL;DR (actually, do read the original post, it's not long)

1. Do not answer calls from unrecognized phone numbers

2. Do not e-mail first thing in the morning or last thing at night

3. Do not agree to meetings or calls with no clear agenda or end time

4. Do not let people ramble

5. Do not check e-mail constantly — “batch” and check at set times only

6. Do not over-communicate with low-profit, high-maintenance customers

7. Do not work more to fix overwhelm — prioritize

8. Do not carry a cellphone or Crackberry 24/7

9. Do not expect work to fill a void that non-work relationships and activities should

#gtd   #productivity  
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