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Who is your audience and how can you segment your media audience in order to appeal to them and engage with them?
Earlier this year I wrote a lenghty blog-post on 'The Psychology of Online Sharing' http://www.linkdex.com/blog/the-psychology-of-online-sharing/ interestingly IBM
recently looked at the same topic and here's what they've had to say http://econsultancy.com/uk/blog/9615-ibm-identifies-four-digital-personalities-to-help-segment-media-audiences
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