Laurence P. Verga
3515 Rocks Mill Lane
Charlottesville, Virginia 22903
Cellular (434) 996-6308
Multi-degreed professional with broad-based experienced Sales Management, Business Development
General Management, Sales Training and Marketing.
Successful background in managing business and sales operations, including hiring/training
key personnel, P&L, cash management, contract negotiations, property sale/acquisition,
business development and client/customer relations.
Undergraduate and graduate degrees in Sociology and Psychology, along with the
course work for a Doctorate in Leadership and ongoing courses and seminars
on a variety of business-related topics.
Deep, lifelong interest in and study of business theory and management practices.
Extensive expertise in the media (including Radio,Cable, broadcast and E commerce) and
commercial real estate (industrial, office, retail and multi-family) industries.
Special affinity for and ability in the rebuilding/restructuring/turning around of business operations.
Strong sales management skills; have turned around three media sales organizations, resulting in
significant immediate and long-term increases in sales, customers and revenue.
Recognized as an exceptional Account Executive; multiple awards for customer service and research;
Top Salesman at ABC Radio in first full year.
Business development; major account management of Fortune 500 companies;
new client development.
Increased value of commercial real estate portfolio from $13M to $70M; changed $2.4M in debt to $1.4M cash; negotiated $100M+ of property sale/purchase/lease agreements.
Utilized exceptional public speaking, presentation and media communication skills as a
candidate for the US House of Representatives.
Applied expert fund raising abilities to political campaign as well as healthcare/nonprofit organizations;
raised the largest corporate donation ever received by a healthcare association.
Earlier career included several years of mental health-related community service; current activity is focused on assisting health providers apply for and receive corporate sponsorships and grants.
M.A., Psychology, Antioch University, Los Angeles, CA, 1989
B.A., Sociology, University of California, Berkley, CA, 1986
Course work toward PHD. in Leadership, University of San Francisco