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Benjamin Vigneron
Lives in San Francisco, CA, USA
169 followers|29,479 views
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Benjamin Vigneron

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some thoughts about local paid search!
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Benjamin Vigneron

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When it comes to measuring ROI, think beyond the short term. Here are a few things to consider and examples that explain how to consider them.
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Benjamin Vigneron

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If you’re an online marketer that wants to improve conversions on your direct-response channel(s), this column will help you to create a multi-touch and multi-action predictive model for your conversion funnel that allows you to make better budget allocation and bid optimization-related decisions. Start by focusing on two issues. First, not only should the end conversion numbers be tied back […]
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Benjamin Vigneron

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Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely because strategists, analysts and executives are getting more savvy in general, but also because there are more and more easy-to-use analytics packages out on the market. Although this is great, this […]
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Benjamin Vigneron

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Contributor Benjamin Vigneron explores the new default behavior and finds an efficient negative keyword strategy is more important than ever.
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Benjamin Vigneron

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For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using “old PLAs” or new Shopping campaigns. The novelty lies only on the campaign management side of things, including […]
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Benjamin Vigneron

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Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is that keyword-level simulations are now available for download in AdWords. For any search marketer interested in marginal […]
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Have him in circles
169 people
Udhayan Udhaya's profile photo
najah salama's profile photo
Ceydric Jean-Bolo's profile photo
Shishir Saraiya's profile photo
Larry Kim's profile photo
Seo Filipinas's profile photo
Éva Vajda's profile photo
David Kley's profile photo
Trevor Stolber's profile photo
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San Francisco, CA, USA
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Paris, France - New York City, NY, USA - Maastricht, NL - Lille, France - Caen, France
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