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SimplyDirect
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The ART and SCIENCE of Prospecting
The ART and SCIENCE of Prospecting

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Marketing is a fine balance between testing new strategies and sticking with what works. There’s always a shiny new object in the form of a marketing channel, buzzword, or trend. An apparent constant, though, is the unspoken rivalry between inbound and outbound marketing.

Are you on Team Inbound or Team Outbound? Here's why you don't have to choose:

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Imagine discovering a pool of prospects just about to click the buy button on a product or service similar to yours. That would be quite a goldmine of new business — especially if you had the ability to drop your marketing content directly in front of them at the perfect moment.

With intent-based marketing, you can do just that. http://ow.ly/Q3Jh3014hgE

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A #content marketing plan has become almost non-negotiable in business. In 2014, 93% of marketers said they used content marketing. That’s a staggering number — but in order to implement an effective content marketing plan, you need to work on content mapping.

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Is your company’s sales enablement process as effective as it could be? Think about it — how often do you hear about a lead that falls through the cracks, or a sales call that was a waste of time? Maybe more often than you’d like.

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If you try to convert a lead directly into a sale, you will likely scare your prospects away before they’re ready to buy. Instead, work on converting your leads into opportunities.

Email marketing is one of the most effective ways to nudge your prospects into a buying mindset. Your email list is a gold mine for relationship building, so don’t let it go to waste!

http://ow.ly/Fpqn300nsJ9

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The goal of content marketing in a lead generation context is to shift your audiences from an observing behavior to a buying behavior. To achieve this, you need to nudge them gently through your sales funnel.

If your content marketing strategy isn't getting you sales leads, try this: http://ow.ly/Esb63008VXD

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When it comes to marketing stacks, where do you stand in the debate? Do you prefer custom-built or out-of-the-box? http://ow.ly/4nuK48

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Did you know? 80% of sales are made on the 5th to 12th contact. Jon Kennedy, our Director of Sales at SimplyDIRECT, offers up some new insights on a tried-and-true concept: the “Rule of Seven”. Check out Jon’s guest blog post, published today, for insights on applying this marketing maxim to achieve success in your sales program: http://ow.ly/4nfJg0

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When SimplyDIRECT surveyed 250 marketing executives about future trends, 57% said it’s going to get tougher to get their customers’ attention (Source: 2016 Gatepoint Research Survey). Let SimplyDIRECT help you capture your market’s attention with direct insights into your target accounts. Check out http://www.simplydirect.com/pulse-reports/
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Disconnects abound between CIOs and B2B marketers! Our latest white paper is brimming with new IT industry conclusions for marketers. Click here to get your copy: http://ow.ly/4mZB1t
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