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PBS MediaShift

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PBS MediaShift

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In this week's Futures Lab update from RJI, Reuben Stern sits down for an in-depth talk with Google's David Gehring about ways news organizations can partner with the tech giant. He thinks YouTube is a huge driver for publishers' traffic. http://ow.ly/vSe2W
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When Oregon State media advisor Kate Willson quit over a public records dispute with the school, there were good, bad and ugly lessons to be learned: http://ow.ly/vPSVP #edshift 
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UNC journalism major Corinne Jurney explains how important sales are as she takes on the Capitol Hound project and has to, gulp, ask people directly for money: http://www.pbs.org/idealab/2014/04/when-you-think-youre-a-reporter-but-youre-really-in-sales/
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How can journalists possibly keep up with the tsunami of new digital storytelling tools? Knight's Eric Newton lists 8 must-try apps for journalists and calls for a "Consumer Reports" for apps: http://ow.ly/vNgYi
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PBS MediaShift

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What can old school Columbia University add to the wave of new school data journalism courses? According to Cathy O'Neil, they're going to teach data literacy as well so students look beyond the numbers: http://ow.ly/vSefZ #edshift
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Like online dating...but better. Find your professional soulmate(s) on CollabMatch. Start your profile with invite code 'noscrubs': http://collabmatch.org/ #betatesting
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Online publishers have been obsessed with mobile as more of their audience accesses their content from smartphones and tablets. But that's not enough -- publishers need to think cross-platform: http://ow.ly/vOJe8
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F "mobile first". It's "all device always"
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Save money; save local. Just a few hours left to take advantage of early bird registration rates for our Journalism School Hackathon May 30 - June 1. A great networking opportunity: http://ow.ly/vyXce #EdShift Sponsored by Mozilla OpenNews.
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Join MediaShift sponsor Blurb for its CreaTech Mixer on April 22 in San Francisco at the Terra Gallery. The mixer will include people from the worlds of self-publishing, technology, media and art. Come have a drink on Blurb and check out their Book Design Lab! blur.by/R7fJO5
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Your Guide to the Digital Media Revolution
Introduction
Since January 2006, MediaShift has been tracking how social media, weblogs, podcasting, citizen journalism, wikis, news aggregators and online video are changing our media world. MediaShift includes commentary and reporting to tell stories of how the shifting media landscape is changing the way we get our news and information, while also providing a place for public participation and feedback.