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Gal Josefsberg
Works at Social Chorus
Attended Bryant University
Lives in Belmont, CA
114 followers|36,371 views
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Gal Josefsberg

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disclosure: I work for a company that specializes in social advocacy (SocialChorus) and this is going to color my commentary.

Advocates (bloggers, employees or consumers) should not be paid for their advocacy.  Doing so destroys the trust inherent in social advocacy.  I am not going to trust a bloggers review of a product if I know the brand paid them for that review. 

It's ok for the brand to provide a sample for the review although the blogger should be clear that they are under no obligation to provide a positive review.  It's also ok for the brand to do things like tweet the blog post URL or share it on their page, but the blogger shouldn't expect this.  It shouldn't be a "blog positively about this in return for that" kind of relationship.

Same applies to employees and consumers.  If they're getting paid then it stops being advocacy and starts being advertising.
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Gal Josefsberg's profile photoDanny Brown's profile photoJason O'Donnell's profile photo
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+Danny Brown Indeed, I think we're going to have to agree to disagree on this one.  

I hope you've had a good weekend and enjoy the new week!  If you're ever in the SF area, we can finish this argument over a few drinks :)
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Education
  • Bryant University
    1991
  • Monta Vista Highschool
  • UC Berkeley
  • Columbia University
Basic Information
Gender
Male
Relationship
Engaged
Work
Occupation
Product Management and Blogging
Employment
  • Social Chorus
    VP, Products, 2012 - present
  • Baynote
    Director, Product Management, 2010 - 2012
  • TeaLeaf Technology
    Product Management, 2012 - 2012
  • Model N
    Director, Product Management, 2007 - 2009
  • Model N
    Product Line Manager, 2005 - 2007
  • Blue Pumpkin Software
    Senior Product Manager, 2003 - 2005
  • Blue Pumpkin Software
    Product Manager, 2000 - 2003
  • Blue Pumpkin Software
    System Engineer, 1997 - 2000
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Belmont, CA
Previously
Israel
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