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Michael Martinez
2,186 followers -
Michael Martinez is a Search Engine Optimization theorist, Tolkien researcher, and Web marketer.
Michael Martinez is a Search Engine Optimization theorist, Tolkien researcher, and Web marketer.

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Ten years ago Walmart was the retail powerhouse of the world and Amazon was still struggling to prove itself to a highly skeptical investment community.  Amazon stock was selling for about $39 a share on March 1, 2007.  Today it’s going for over $800 a…

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Conventional SEO practice demands that every business Website add a blog somewhere in the hierarchy “to attract links”.  Link attraction is the new link building, and that is mostly a good thing because earning links is much more difficult than building…

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People have been chasing search engine algorithms since the 1990s. They won’t stop even though the algorithms are more elusive now than ever before. Nonetheless, Web marketers should approach all unofficial announcements and analyses of search algorithm updates and effects ...

http://www.seo-theory.com/2017/02/14/the-myth-of-the-google-update/


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Tired of reading fluff articles about Google's Mobile First Index? Here is the king of fluff.
http://seo.xenite.org/2017/02/08/everything-you-know-about-googles-mobile-first-index/


Digital marketers beware: the AI companies are coming for your careers. http://www.seo-theory.com/2017/02/08/can-an-ab-test-too-really-make-seo-experts-obsolete/

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Since Google began promoting the widespread adoption of HTTPS in a kneejerk reaction to disclosures by Edward Snowden that the NSA was analyzing their users’ activity, a lot of people in the tech industry have jumped on the bandwagon and promoted the…

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I attended my first fan convention in 1992. It was World Fantasy Con and there I met a dear lady and now departed friend, Clara Miller, who recruited me to join the volunteers of her small north Georgia convention, Magic Carpet Con. I say “recruited” but I was a complete stranger to Clara and she to me; she handed me a flyer announcing Magic Carpet ON I. For some reason, I found myself on the last night of the MCC convention helping Clara count money in the con suite. There had been a dispute among the con staff (as sadly happens too often) and virtually the entire crew left. I promised Clara I would help the next year but I wasn’t able to take on the responsibility of being a board member.

They eventually recruited me for the board of directors for MCC III and eventually we started a new convention, Galacticon. Somewhere along the way I met one of the senior directors for DragonCon. I had heard of Georgia’s “big” convention. All my friends had attended it at least once but I was remiss in my fan experience, mainly because I kept so busy with other things. I didn’t realize it at the time, but the DragonCon guy was there looking for volunteers for the big convention. Some people criticized this practice but when I mentioned the criticism to him he pointed out that all the small cons were recruiting each other’s staff, too.

https://www.tolkiensociety.org/blog/2017/01/dragoncon-devours-middle-earth-what-can-fandom-do/


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It is by no means the end of Middle-earth at DragonCon. They fully intend to continue to schedule Tolkien and Middle-earth programming, but Atlanta’s big science fiction convention has, after 17 years of supporting J.R.R. Tolkien and Peter Jackson’s mixed fandoms, decided to cancel the dedicated fan programming track. Some of the most popular Middle-earth programming will be formally absorbed into main programming, which I think is a HUGE win for Tolkien and Middle-earth fans. If you love “An Evening at Bree” it will go on. If you have never attended An Evening at Bree, I think you should give it a shot. I cannot promise it will be like the past sessions but I am sure it will still be a great experience.

http://middle-earth.xenite.org/2017/01/10/dragoncon-cancels-the-tolkien-and-middle-earth-fan-programming-track/

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Chris Pratt and Jennifer Lawrence take a ride on a starship for the journey of a lifetime, literally.  Director Morten Tyldum’s space adventure has disappointed some people and thrilled others.  Film critics have been scouring the science sphere for…

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