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Michael Martinez
2,187 followers -
Michael Martinez is a Search Engine Optimization theorist, Tolkien researcher, and Web marketer.
Michael Martinez is a Search Engine Optimization theorist, Tolkien researcher, and Web marketer.

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An entire new generation of families are about to fall in love with Emma Watson.  It is unfair to always think of her as Hermione Granger Weasley.  She has proven herself a fine, mature actress worthy of so much more recognition but her resume runs a bit…

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After two decades of being on the Web it is time to do some horn tooting! http://www.xenite.org/announce/20-years/


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Ten years ago Walmart was the retail powerhouse of the world and Amazon was still struggling to prove itself to a highly skeptical investment community.  Amazon stock was selling for about $39 a share on March 1, 2007.  Today it’s going for over $800 a…

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Conventional SEO practice demands that every business Website add a blog somewhere in the hierarchy “to attract links”.  Link attraction is the new link building, and that is mostly a good thing because earning links is much more difficult than building…

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People have been chasing search engine algorithms since the 1990s. They won’t stop even though the algorithms are more elusive now than ever before. Nonetheless, Web marketers should approach all unofficial announcements and analyses of search algorithm updates and effects ...

http://www.seo-theory.com/2017/02/14/the-myth-of-the-google-update/


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Tired of reading fluff articles about Google's Mobile First Index? Here is the king of fluff.
http://seo.xenite.org/2017/02/08/everything-you-know-about-googles-mobile-first-index/


Digital marketers beware: the AI companies are coming for your careers. http://www.seo-theory.com/2017/02/08/can-an-ab-test-too-really-make-seo-experts-obsolete/

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Since Google began promoting the widespread adoption of HTTPS in a kneejerk reaction to disclosures by Edward Snowden that the NSA was analyzing their users’ activity, a lot of people in the tech industry have jumped on the bandwagon and promoted the…
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