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Michael Martinez
Lives in Atlanta, GA
2,062 followers|152,414 views
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Michael Martinez

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Check into any argument between extremist groups divided over any given set of topics and it won’t take you long to find examples of one side “debunking” the other side’s arguments with plausible explanations. Plausible explanations are tools employed in…
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Michael Martinez

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It would be REALLY helpful if you would fix the severe and significant problems with your PageSpeed Insights tool (and this "Mobile Usability" tool), which are complete and total failures at measuring mobile usability issues, BEFORE April 21.
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Every now and then a well-known name in the search engine optimization community promotes a misunderstanding that is picked up and relayed across the marketing blogosphere. This week’s gaffe came due the usually reliable Barry Schwartz, whose…
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All the social media metrics bloggers have disowned impressions as a useful metric, just like all the Web marketers before them. Impressions data is actually very important to understanding how effective your marketing campaign is. Of course, there are…
All the social media metrics bloggers have disowned impressions as a useful metric, just like all the Web marketers before them. Impressions data is actually very important to understanding how eff...
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Michael Martinez

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People have been talking about, promising, and looking for semantic search for a decade. And now it has finally arrived with something more than a whimper and much less than a bang. Semantic indexing technologies for the Web remain mysterious black boxes…
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Quick SEO expert quiz: You need to decide between putting the blog on a subdomain or a directory. Taking into account the best practices you:

a) Choose the optimal configuration that best suits the business needs and limitation of technical resources.

b) Choose the configuration that a Search Engine or a famous SEO recommends.

c) Any configuration is good, as long as the URLs are close to the root domain.

d) Any configuration is good, as long as the URLs are friendly.

e) Choose the easiest configuration.
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Have them in circles
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Google's Webmaster Tools team and the ranking team just seem to have gone off completely half-cocked with this mobile usability nonsense.  http://www.seo-theory.com/2015/02/26/googlewmc-mobile-usability-tool-fails-the-test-again/
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Michael Martinez

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Subfolders over subdomains?  Links make the bad guys better?  "Readable URLs" are better for SEO?  Keywords in URL really help?  Too many folders for search engine crawling? Low bounce rates are GOOD? Social signals are [X]?  Read about these SEO lies and myths and why what you have been told simply isn't true.  http://www.seo-theory.com/2015/02/26/new-seo-myths-and-lies-in-2015/
Since the pseudoscientific brigade continues to publish false and misleading statements about really simple technical stuff, let's just round up the latest SEO
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Michael Martinez

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You just cannot put a spam-addicted marketing community down. The latest spam technique to hit the SEO blogosphere is the oh-so-NOT-very-clever roundup article, where you send out out invitations to dozens of people to participate in an “industry survey”.…
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Before you start misquoting John Mueller about link building, back up the video and hear the full question he was asked; because "Yes, Virginia, Link Building will Always be Good for Your Website" http://www.seo-theory.com/2015/02/16/yes-virginia-link-building-will-always-be-good-for-your-website/
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Michael Martinez

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Law enforcement and intelligence agencies reportedly invest a lot of man-hours in pouring over shredded documents, piecing them together. If I were shredding documents I didn’t want anyone to read I would take a few extra steps to make it harder for them…
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So you think the Hotpads blog move from subdomain to root domain is just one more proof that subdomains are "dangerous"?  Think again: http://www.seo-theory.com/2015/02/08/deconstructing-the-hotpads-subdomain-move/
John Doherty posted a Tweet claiming that Hotpads' move of its blog from subdomain to root domain was responsible for a 98% increase in traffic.  John
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Have them in circles
2,062 people
Mark Woodcock's profile photo
Craig Frost (Future Traveler)'s profile photo
Weiming Lin's profile photo
Webwiesl John Phillip O'Hara's profile photo
Alexander Demenshin's profile photo
marcelo scherer's profile photo
don bosconther's profile photo
Svena Svenson's profile photo
Jim Rudnick's profile photo
Work
Occupation
Search Engine Optimization Theorist
Employment
  • Search Engine Optimization Theorist, present
Story
Tagline
Michael Martinez is a Search Engine Optimization theorist, Tolkien researcher, and Web marketer.
Introduction
I am a writer and search optimization theorist. My published works cover topics such as Business Basic programming, Hercules and Xena, and the works of J.R.R. Tolkien.

On the Web I have been active in science fiction and fantasy fandom as well as search engine optimization and online marketing.
Bragging rights
Published 2 books and 2 ebooks.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Atlanta, GA
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Very good dining experience. The food was well-made and lacked that bland Americanized quality so much "Asian" food has at mass appeal restaurants. They make the food the way they learned how in China. As Chinese buffets go, this was probably the best I have ever eaten at. I'll go back again.
Food: Very GoodDecor: GoodService: Very Good
Public - 2 years ago
reviewed 2 years ago
1 review
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