Profile cover photo
Profile photo
Incisive Edge
8 followers -
Inbound Marketing Agency London | We specialise in inbound marketing strategies for tech businesses.
Inbound Marketing Agency London | We specialise in inbound marketing strategies for tech businesses.

8 followers
About
Incisive Edge's posts

Post has attachment
How do you know if your blog is really stellar? People keep coming back to it. Return reader rates are the ideal indication of how valuable, relevant and high quality your content is.

Research has demonstrated that being repeatedly exposed to marketing materials from a particular company makes an individual more likely to consider them for future purchases. (Now that's a fact we can get behind!) Want to learn how to increase your chances of return readers? Read the post now.

Post has attachment
What is it that takes a person from an initial visit to your site or hearing about your product or service to becoming a delighted customer who'll rave about your business to everyone they know?

Well, the short answer is that it depends on the individual. But really, we can see the general outline using a model of the customer buying journey.

Read the post now to view several models and discover which content to create and optimise for each stage.

Post has attachment
A 1% improvement in one of your inbound marketing metrics will probably barely register as a success - and understandably so. However, if you can create a 1% increase across all of your metrics with targeted consistent efforts, you'll soon see massive changes to your business's bottom line. This post details how you can optimise your inbound marketing efficiency with small, easy-to-implement changes. 

Post has attachment
It's pretty exciting to see a big spike in visits to your website or followers on your company Twitter, but what do those metrics really mean for your business's bottom line?

Ultimately, social media numbers and website hits are really just vanity metrics. They mean nothing if they're not producing conversions and generating revenue. So which metrics should you actually be focusing on?

Post has attachment
Once you've got your SaaS product or solution built, it might feel like all your time and resources has to be dedicated to bringing in new customers. After all, how can you build your SaaS empire without them? However, there's one thing that could really be damaging your growth efforts: the dreaded SaaS customer churn. This article will show you exactly what you need to do to retain customers and combat churn.

Post has attachment
Tech companies need a human face if they're ever going to engender customer loyalty. The way to achieve this is through effective branding. Your brand is the emotion you want customers to associate with both your products and your business as a whole. This post will help you understand the process of creating your brand.

Post has attachment
Wondering if growth hacking can work for your FinTech business? It can! And it can work harmoniously with your inbound marketing strategy too. Let these growth hacking tactics from three great FinTech companies inspire you. 

Post has attachment
This may be a tough pill to swallow, but 98% of your website visitors will click away without ever making a purchase. You need to find a way to engage these individuals on multiple visits, meaning you have to change up your approach.

If your content is all targeted at first-time visitors, they'll have no reason to return. This post explains how you can keep adding value throughout a multi-visit buyer journey and guide your potential customers towards purchase. 

Post has attachment
If you want a truly successful FinTech marketing strategy that adheres to the inbound methodology, you have to utilise a combination of paid, owned and earned media. In the second part of our series, we explore owned media and identify some of the media types you can use for each stage of the buying funnel.

Post has attachment
Pouring all your efforts into acquiring new customers may seem like the logical way to go about things. But in actuality, it's the customers that you retain and upsell to that are helping you grow your business. These customers have a much higher lifetime value. Don't know how to calculate your customer lifetime value? This post will give you the formula and provide helpful methods of improving.
Wait while more posts are being loaded