The primary motivation behind the site is the simple acknowledgement that popular culture is everywhere, and that no Christian can avoid it entirely. It shapes who we are, how we are, where we are, and why we are. It’s our entertainment, our food, our job, and our transportation, and all of the things in between that are accessible, mass-produced, or affected by things that are. It’s both the common knowledge and the common sense of our age.
Our goal is to acknowledge the good, the beautiful, and the true things no matter how trivial or inevitable, to indulge in and enjoy examples of common grace we find in the world without uncritically embracing the worldviews they flow from. We aren’t interested in redeeming, baptizing, abandoning, or dominating culture; we desire to be a faithful presence, honoring God and edifying our neighbor as we wisely participate in culture.