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Liam Dowd
Attended Pilgrims Way
Lives in London
46 followers|127,243 views
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Liam Dowd

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Good read for all marketers
Industries ranging from theme parks to sports venues are amplifying the customer experience by diving deeper into data and mining insights that are timely and add value.
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some great campaigns
Storytelling in marketing terms isn’t just about producing an advert with a narrative, it’s about telling the story of the ‘brand’ across multiple channels and using various tools and methods.
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Awesome idea, and a great sheet to refer to...
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
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Great piece on why branding needs ethics at its heart
Branding as we know it today is dying. These aren't just whispers from the fringe but discussions in mainstream journals ranging from Wired Magazine to the Harvard Business Review. And though they all agree that it doesn't work anymore, what they disagree on is the solution, with options ranging ...
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This year's briefing clearly shows that social is now an integral part of business strategy. Printer-friendly version · Send to friend. Related Articles. Corporate Social Media 2014: Steady Stagnation? The State of Corporate Social Media 2014: Part · What will business use social for in 2015?
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Some interesting tips
Repurposing content is a fundamental part of inbound marketing activity. Or it should be if it currently isn’t.
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Liam Dowd

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Recent research seems to casts doubt on the future growth of the once-thriving app economy.
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My new piece on how to turn social data into actionable intelligence
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What web design trends do you think we'll see in 2014? I'm betting on more simplicity, more cleanliness, and more focus on smaller screen sizes, among other things.
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I was going to call this ‘why MINI’s social media strategy is maximum fun’ but as soon as you describe something as ‘fun’ it kind of stops being that.
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In just one week's time some of the world's best will be playing on these pitches...
 
Take a look inside the stadiums where the 2014 World Cup will be played, courtesy of Google Maps: http://mash.trib.al/deEneR3
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People
In his circles
60 people
Have him in circles
46 people
Ethical Corporation's profile photo
Huge Becky's profile photo
William Rollason's profile photo
Sookie Shuen's profile photo
Tom Reynolds's profile photo
Isabel Suárez Castaño's profile photo
Zay Ya's profile photo
Elius Hossain's profile photo
Raju Chaupal's profile photo
Education
  • Pilgrims Way
  • Brighton University
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Gender
Male
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Occupation
Marketing Manager at Useful Social Media and Ethical Corporation
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Currently
London
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