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Jack Falconberg
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Jack Falconberg

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I love local search. In many ways, it’s similar to Google’s Web Search, but with its own unique features. In addition to Googlebot, Local search has street view cars. In addition to looking at links, local search also looks for mentions of businesses that appear with location-based information. Instead of robots.txt files, local search [...]
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Jack Falconberg

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This post is the second in a series on how to find effective keyword phrases for law firm websites. In the first post, I talked about the importance of keyword research to effective search engine optimization: Your placement in the search results (and correspondingly the number of eyeballs that see your site) depends on whether the search engines can relate your page to the terms that your clients are using to search for it. It’s almost time to...
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Jack Falconberg

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Those of you who know me well know that I’m a skeptic at heart. This worldview shapes a lot of my personal and professional interactions, and it’s one of the reasons why my social stream is filled with links to science articles. But this is a marketing blog, so let’s get to it. Simply put, skepticism is inclination to question or doubt all accepted opinions. When applied to digital marketing, it can often mean the difference between winning and l...
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(Edited slightly – re: some legitimate responses, ironically, on Google +. I still stand by my “this is not going to be a giant channel”, but it seems to be legitimate in terms of building relationships and could be leveraged for link building in that fashion, although I have not utilized it myself, nor can I recommend it for the readers of this blog.) Google Plus’ perceived success is like a rollercoaster. Here I am posting on it , but it still ...
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Watching the argument over online piracy unfold in the US is like watching chimpanzees drive a car. They fight over direction but they don’t give a crap if they take the rest of us off a goddamned cliff with them. Here’s my problem with both sides in this Greek tragedy: SOPA = stupid If it passes, SOPA will be a total failure: It’s written by a Republican congressman who, as near as I can tell, doesn’t own a computer. The guy violates copyright ...
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Search engine optimization, conversion rate optimization, link-building, blogging strategy, content creation, lead generation, e-mail marketing, inbound marketing
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Inbound Marketing and Internet Strategy for Law Firms
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I am an SEO and internet marketing strategist. I have the most experience in the law firm vertical. I spend a lot of time testing various ways to drive traffic to websites (search engine optimization) and to create experiences for visitors that will help them become paying customers (conversion rate optimization).
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