Social media has gone beyond social marketing
. Global enterprise organizations are seeking a cloud-based, integrated technology platform that extends social across every facet of the organization, including HR, CRM, marketing automation, social sales, customer service, and internal social networks. CMO's and CIO's are taking the lead as new partners in this endeavor. Oracle's Social Relationship Management (SRM) platform offers social publishing, social analytics, social listening, social moderation, social engagement
, tabs & apps, and social administration, integrating with enterprise tools such as Eloqua, ATG, Endeca, and Siebel. Remove the barriers between you and your customers by delivering a seamless, consistent experience at every touchpoint so you'll see the social ROI you've been looking for.