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izaias de nazare souza
izaias de nazare's posts

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CUTE Attack!!!  Please share!  =)
Fennec Fox, Morocco via National Geographic

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This is Rascal     HaHa-these guys are fun at Google+Auto BackUp!
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Im lovin all those adorable little pink pads.♥

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“When I was a boy and I would see scary things in the news, my mother would say to me, 'Look for the helpers. You will always find people who are helping.' To this day, especially in times of 'disaster,' I remember my mother’s words and I am always comforted by realizing that there are still so many helpers – so many caring people in this world.”

--Mr. Rogers


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Why My Google Voice # is Public
If you go to the "About" section on my Google+ profile, you'll find my Google Voice phone number.  I put it there over a year ago as an experiment (you can read that story here:  Several folks have asked me lately how it went.  Well, in a word -- awesome.

Yes, it really forwards to my phone.  Yes, I really use it for just about everything -- it's on my business cards, it's on my Facebook page, it's in my email signature for work and for personal correspondence, and it's the best thing I ever did.

Why?  Here is a short list:

1) Consistency.  I don't ever have to worry about changing carriers, because my Google Voice number always stays the same.
2) Opportunity.  Living in public on the Internet means that I want to be open to new opportunities -- by being able to safely list my phone number anywhere online, I have been able to generate consulting leads and build relationships with the media.
3) Customization options galore.  Google Contact Groups make using Google Voice far more powerful than I ever initially imagined.  I have different voicemail greetings for different groups, I can toggle Google Voice on and off per group with Android (see how here:, and I can choose which groups' calls go to my phone.
4) Free calls/texts to Canada. I have a lot of Canadian friends! This helps us avoid hefty international fees from our carriers.
5) Easy block features. Surprisingly, after posting my number on Google+, I only ever had to use this once.  Regardless, the process was smooth, simple, and effective.  You can even choose which block message the caller hears (I like the one that pretends your number was disconnected/is no longer in service).

In a nutshell, I never worry about my Google Voice number "falling into the wrong hands" or being known by too many people.  I control the volume of incoming calls at all times -- I can even record them if I want to.

Do you use Google Voice?  Would you feel comfortable plastering it on a billboard?

#Android   #GoogleVoice  

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Is Ad Targeting Evil?
In honor of an epic Twitter conversation I had last night with a Bing scientist (, I want to start a conversation with you all about what may or may not be a sensitive topic: ad targeting.

Microsoft's #Scroogled  campaign has upset a great many people because -- at least in my opinion -- it's in poor taste, but Microsoft appears to feel that more people are upset because they didn't know their Gmail was being scanned.  

Maybe the Scroogled campaign can be about education.  Do you know just how often your data is being gathered and used for ad targeting?  More importantly, does it upset you to think your data is being used to target ads back at you?  If you feel this is "evil" or a "violation," please comment below and explain why -- especially if you also feel data gathering is okay when it's done to protect you from SPAM or phishing attempts.

I'll start:

I don't mind ad targeting because it means I'll see more relevant ads, and relevant is good.
If I am using a service for free, I expect to give up something in exchange.  If it's my data and that data is being used to show me things I am more likely to find value in (whether that's search results or ads), I'm not just okay with that -- I welcome that.  Relevant information is hard to find in the sea of noise we call the Internet, after all.

What say you?

(This will be part one of a series of conversations about this issue.  Hopefully, we can come up with a plan to start a global conversation about data and consumers' feelings about privacy in a world of increasingly public living.)

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Some Things I Learned By Not Posting on Google+
or, why having an audience means you have responsibilities

A few months ago, I asked myself: if I stop publishing and become a content consumer/commenter instead, what will I learn?  Here's some of what I've discovered:

You shouldn't say anything if you have nothing truly valuable to say.
You'll hear everywhere that once you start blogging or tweeting, stopping is the worst possible thing you could do.  But I totally disagree.  We are inundated with noise on every channel.  It wasn't always this way - there was a time when "dark social" (things like IM, private chatrooms, email, etc.) was the only social on the Internet.  You had to seek out cat pictures if you wanted them.  Today, we all have a stage and all our stages are connected to each other - your audience is my audience if you share my work.  So if I have nothing valuable to say, then my attempts to be "consistent" and "active" are nothing more than noise, and I don't think that's worth your time.

Commenting on other people's work is a better way to grow than just publishing your own thoughts.  
Challenging others' ideas makes you use parts of your brain that can get rusty, especially when you work in a corporate environment.  If you've ever worked for a middle manager, you probably know that day-to-day, your actual job is to make her look good.  But that kind of thinking rots the parts of your brain that crave engagement and thoughtful discourse.  Commenting on the work of others gives you the freedom to stretch your thinking without risking your employment.  When people challenge you on your own posts, you can't do the same kind of growing.  We're all a little too attached to our own ideas in our own space, on our own posts. Venturing outside of our safe gardens and debating there is so important.

No one freaks out when you're gone.
The community here is unique.  After not posting for more than a month, I struggled with a feeling of guilt -- at the beginning of my time here, I had something to say every day because this was a new space with new rules and new opportunities.  I felt obligated to keep it up, but all that did was slowly burn me out.  Alas, after a hiatus, you're not all gone - in fact, there are more of you than ever - and any of you who reached out to me personally understood completely what I meant when I said, "I want to wait until I have something to say."  For an asynchronous network, that's pretty powerful stuff.  And even if I'd lost you - losing followers because you're not posting often enough is nothing compared with losing them because you stopped respecting them.  Which brings me to the last point...

Having a lot of followers is great, but you have to put them first - noise is noise.
You guys are, in many ways, a huge part of my life when I'm active here.  It's tempting to keep engaging with you by posting even when I'm not sharing anything valuable.  But no matter how seductive it is to re-share cat pictures for big numbers and ego-inflating metrics, I can promise you something right now - if I'm posting something here, it's because I truly felt it was worth sharing with you.  I won't always be right, but my intentions will always be in the right place.  Hold me to it, y'all.

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