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Joshua Morton
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Joshua Morton

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Nice piece by Jack Springman. Thinking of a business as an ecosystem, with interdependent parts, puts a valuable spin on stakeholder engagement programs. A critical piece while developing strategy: Create a value proposition for each stakeholder group.
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Joshua Morton

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Loving the G+ iPhone app but hating my now ancient iPhone 3G. 
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Ah yes, that is a special app. I think you can only get it by throwing your phone against pavement. I may soon have a 3G with the same app ...
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Joshua Morton changed his profile photo.
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Hi Phil! It's our dog, Molly. Two years old next week.
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Have him in circles
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Joshua Morton

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Google wants you to stage an "email intervention" to get your friends to hop on the Gmail bandwagon. Something tells me it's not the Gmail they're wanting to draw people to...it's G+.
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Josh, I think it's bigger than even that! See how well g+ integrates with, well, all of the Google products, and gmail is sorta the common landing place that binds it all together? Someone proposed a couple of weeks ago that Google isn't really trying to take on Facebook per se, but really is after trying to get everything you are, everything you do, everyone you interact with, every trip you make, every photo you take, into the cloud. That CLOUD is where THEY play. +Rich Skrenta once said something to the effect of "Google isn't your competition. Google is your ENVIRONMENT." I think that's just as true now as it was several years ago.
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Ezra Klein originally shared:
 
+Farhad Manjoo thinks that Twitter should allow 280-character tweets rather than 140-character tweets. I think everyone should just move to Google+.

The 140-character limit is Twitter’s most obvious feature, and so it’s understandably assumed to be a major part of its success. And maybe it has been. But I think it’s at least as likely that Twitter improved on Facebook by realizing that the circle of people you want to follow and the circle of people who want to follow you are not necessarily the same but has been hindered by the 140-character limit, which makes most tweets uninteresting and renders it impossible to have real conversations.

I was optimistic about Google+ from the beginning, but mostly because I thought it would offer a chance to create the sort of private social network that Facebook originally was, but eventually evolved away from. But it turns out that Google+ retains Twitter’s appreciation of asymmetrical social networks: people can follow you without you following them, and you can choose to broadcast messages to them, and they can reply, and so on. I’ve been experimenting with this over the last few days and have been really surprised and impressed by how rich the resulting discussions are. It’s really highlighted the drawbacks of the 140-character limit and made Twitter a lot less appealing to me.

That’s been a surprise. I thought Google+ would be a better private social network than Facebook, and that’s proven true, at least for me. But I didn’t expect it to be a better public social network than Twitter. At this point, however, Twitter seems good for posting links, making jokes about live events that everyone is watching at once, and, on my private account, informing friends which bar I’m at. Google+ is better for posting interesting quotations, actual thoughts, and having real conversations. That’s a much more engaging set of activities, and so my guess is I’ll end up spending more of social-network energy on Google+.
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