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Agency Marketing Partners
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Leave the website and email marketing to us so you can take care of running your insurance agency.
Leave the website and email marketing to us so you can take care of running your insurance agency.

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http://www.agencymarketingpartners.com/2013/10/02/lead-scoring-for-independent-insurance-agents/

Marketing automation tools allow you to collect large amounts of data about how your marketing targets interact with your website and marketing emails. Without a way to sort through that data, though, it’s useless. To make sense of that data, you should find a marketing automation tool that incorporates “lead scoring.”

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