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Laura Orban
Works at IBM
Attended Pace University
147 followers|58,963 views
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Laura Orban

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I wasn't a fan of this word anyway. A close friend with a special needs child once told me how it makes her feel, and this post pretty much sums it up.
Dana Tucker originally shared:
 
My socially aware post for the day. Think twice before you use this word. I've got two children with autism and every time someone uses this word around me I shudder. Think twice.
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Laura Orban

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Really interesting post that highlights why G+ is important for search, and how it's beating other social networks.
Christopher Penn originally shared:
 
#the5: SEOMoz on how Google uses SEO to steal search traffic from FB and Twitter: http://go.seomoz.org/aff_c?offer_id=1&aff_id=1075&url=http://www.seomoz.org/blog/google-plus-seo

I found this one very insightful. Google is leveraging G+ to kick the other networks in the teeth.
Does your Google+ profile rank incredibly well in Google’s search results for your own name? Colleagues mention that their G+ profile now outranks all other online identities that they’ve worked for y...
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Laura Orban

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This is a great reminder, online and off.
Margie Clayman originally shared:
 
You are having more of an impact on people than you give yourself credit for. Think about the ripples of each of your online communications. They all have great power to create great beauty. If you let them.
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Laura Orban

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Since I'm new to triathlon and not that fast (yet), I love this. It reminds me that any time is better than not trying at all.
Zee M Kane originally shared:
 
An oldie but a goodie...
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Have her in circles
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Laura Orban

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Starting work on a volunteer project to bring local political information to busy parents with the goal of making them more active. Parents are highly impacted by budget votes and local elections but as a voter group, we turn out the least. Very excited about the possibilities.
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Laura Orban

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I'm also not getting the value of Path yet. For me, it's that no one I know in real life is there. It has a nice interface but I'm not seeing why the functionality is different from existing tools.
Chris Brogan originally shared:
 
Sorry, Path. Who Matters More Than Where (Until Where Matters)

Near as I can tell, the social network Path has pivoted from being "like Facebook, but for only 50 close friends" into "a mobile social network so your friends know where you are and what you're doing."

In two directions, I think that "where" doesn't matter to me. If I see that +Justin Levy is enjoying a delicious steak, I might be happy for him. I might look at the picture of the steak. Because we aren't really near each other physically, I don't think I care where he had it.

Second, Path is a mobile-only app. I'm not a mobile-only person. I am typing this into a laptop. I can't just as easily pop open a Path web app? Seems silly to me.

The demo for Path shows something like Dave and Wendy having coffee and Rajesh going to meet them both because he knows where they're having coffee. But have you thought about this: if Dave and Wendy wanted Rajesh to go to coffee, wouldn't they have invited him? (I made up the names and the basic premise, but if you watch the demo below, you'll see.

Is this just me? Am I missing a boat? Because I'm still using a quote from +Eric Rice from about 2006 or 2007, where he said "We go where our friends are" and meant it in the online sense. We're not loyal to the tool. We want to connect with the people who matter to us.

But Path isn't a place. It isn't a where. It's a tool to evidently try to help us self-wrangle in realspace. And maybe many more people need this tool, but I'm not yet seeing the value for my needs.

I'm not complaining as much as I'm identifying my own personal experience of the service to date. What's YOUR experience been? I see many people using it. Why?
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Laura Orban

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Great post, and if nothing else I'm convinced I should finally see The Princess Bride.
Brian Clark originally shared:
 
You keep using that word. I do not think it means what you think it means. ~Inigo Montoya, The Princess Bride
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Laura Orban

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As a Mom and former 5 year old girl, I love this.
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Have her in circles
147 people
Fitness Resource's profile photo
intense Burn's profile photo
Vicky V P's profile photo
Branden Nicholson's profile photo
Frank Donatone's profile photo
Carlos Dimas's profile photo
Dorothy J. Johnston's profile photo
Sarah Goldman's profile photo
adnan yaqoob's profile photo
Work
Occupation
Interactive Marketing Consultant at IBM
Employment
  • IBM
    Web Effectiveness Lead, 2000 - present
  • IBM
    Website Management and Interactive Marketing, 1998 - 2000
  • IBM
    Information Specialist, 1995 - 1998
Basic Information
Gender
Female
Story
Tagline
Mom. Wife. Triathlete. Interactive marketer. Animal lover. Thankful.
Introduction

I am a wife and a Mother to 2 daughters who are two of my favorite people to spend time with. Teaching them to be thinking, compassionate, strong women is my most important job.

I have been with IBM for 16 years working in all areas of website development, management and interactive marketing. I am interested in how people find and share information, and how that impacts how we learn, buy and give. 

I'm a new triathlete, maybe even a junkie. Though I'm novice to the sport, it has already changed my life. 

I'm a perpetual volunteer, an advocate for animals and I believe in the power of small, every day actions to change the world. 

Education
  • Pace University
    MBA, 1998 - 2003
  • Stony Brook University
    Psychology, 1989 - 1994
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