I found this one very insightful. Google is leveraging G+ to kick the other networks in the teeth.
Near as I can tell, the social network Path has pivoted from being "like Facebook, but for only 50 close friends" into "a mobile social network so your friends know where you are and what you're doing."
In two directions, I think that "where" doesn't matter to me. If I see that is enjoying a delicious steak, I might be happy for him. I might look at the picture of the steak. Because we aren't really near each other physically, I don't think I care where he had it.
Second, Path is a mobile-only app. I'm not a mobile-only person. I am typing this into a laptop. I can't just as easily pop open a Path web app? Seems silly to me.
The demo for Path shows something like Dave and Wendy having coffee and Rajesh going to meet them both because he knows where they're having coffee. But have you thought about this: if Dave and Wendy wanted Rajesh to go to coffee, wouldn't they have invited him? (I made up the names and the basic premise, but if you watch the demo below, you'll see.
Is this just me? Am I missing a boat? Because I'm still using a quote from from about 2006 or 2007, where he said "We go where our friends are" and meant it in the online sense. We're not loyal to the tool. We want to connect with the people who matter to us.
But Path isn't a place. It isn't a where. It's a tool to evidently try to help us self-wrangle in realspace. And maybe many more people need this tool, but I'm not yet seeing the value for my needs.
I'm not complaining as much as I'm identifying my own personal experience of the service to date. What's YOUR experience been? I see many people using it. Why?
- IBMWeb Effectiveness Lead, 2000 - present
- IBMWebsite Management and Interactive Marketing, 1998 - 2000
- IBMInformation Specialist, 1995 - 1998
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I have been with IBM for 16 years working in all areas of website development, management and interactive marketing. I am interested in how people find and share information, and how that impacts how we learn, buy and give.
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- Pace UniversityMBA, 1998 - 2003
- Stony Brook UniversityPsychology, 1989 - 1994