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Lucas Panieri
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Avid social media fanatic, coffee specialist, and TV geek.
Avid social media fanatic, coffee specialist, and TV geek.

1 follower
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Each webpage has its own name and place in the vast world of the web. This place is defined by its URL, which is essentially its address. The simplest way to identify a URL is to take a look at the address bar when you open a webpage. The whole line…
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If you’ve spent any time on Pay Per Click (PPC) forums or in the blogosphere, you’ve probably heard about PPC arbitrage — the ill-reputed practice that drives bid prices up and makes life more difficult for advertisers. It’s an advanced topic, though, and…
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SEO has been the ultimate buzzword in the digital media for quite a long time. From content marketing to attracting heavy traffic to any websites and ensuring the success of any social media campaign, SEO is the key to success! SEO has a world in itself;…
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Infinite scroll is an effective way to keep visitors engaged and active on your WordPress website. Infinite scroll allows your audience quick and easy access to unlimited amounts of information. This creates a positive user experience and can help prolong…
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  If your business is new, building your reputation when you have no brand recognition and little capital isn’t easy. Gaining traction in the media is, of course, important, but you can’t simply wait around for influencers to discover and rave about your…
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As the paid search landscape has become more competitive, Google has simultaneously made campaigns increasingly more complicated and more expensive. While intent-driven core keywords are considered the Holy Grail for results-driven paid search campaigns,…
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Content marketing has become an integral part of any marketing strategy. It’s no longer an option, but rather one of many tools marketers need to use to make the most out of their strategies. It makes sense: There are over three billion people with…
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For many businesses, a strong logo is what consumers incorporate with your brand, and at the same time, it helps build your strong online presence. If you are a logo designer, then you must know that successful logo designs act as a recognizable task for…
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Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They’re usually something like this: What is a customer worth to you? (Lifetime Value or LTV) What is the average order…
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If you haven’t considered niche blogging, maybe you should. It’s the best way to earn top dollar as a freelance writer. Thousands of bloggers have recognized this and made their fortune from it, writing on all sorts of niches. For example, there are…
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