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Michelle McIvor Cohen
Works at BUZZMEDIA
Attended New York University
Lived in New York
797 followers|6,406 views
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Michelle McIvor Cohen

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Loving this recap of 2012 by the +idolator team. 
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French Polynesia
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10 Tips for Building Your Following on Google+
Posted by +Toby Stein with photo credit to +Brian Rose:

1. Buttons are your friends.
There are a variety of Google+ badges that can connect your website and presence across Google to everything you’re doing on Google+. Plus, you can tie activity across search results, making your page more discoverable. Read more about the options here: http://goo.gl/gP81F

2. Request verification.
You may have seen the little checkmark and wondered, “how can I get one of those for myself?” Well, if you’re a business or brand and want to make sure that your followers know it’s the real you talking, you can contact us to get a verification checkmark. If you advertise with Google, just talk to your Sales contact over here at the Googleplex. Otherwise, reach out here: http://goo.gl/ps7F1

3. Post like Goldilocks; not too hot, not too cold, but just right.
Users who come to your stream want to see consistent, interesting, and eye-catching posts. So, be sure that you’ve built up a bunch of good content that will be visible on your page’s profile. But, keep in mind that, if you post too much, you risk overwhelming your customers’ streams. Strike the right balance; we aim for 2-3 posts over the course of a day. Play around and see what works for you!

4. Engage influencers.
Know the players in your industry. Know who’s been successful on Google+. Observe them, reach out to them, partner with them, and be inspired. If you’re a small business, look for others who might be doing creative things on Google+. The formula for success is not universally applicable But, there are certainly people who have cracked the code. Let them be your guides.

5. Use ripples. Explore. Search.
You may be thinking, “How can I engage influencers if I have no idea how to find them?” I’d like to introduce you to some new tools. Ripples will allow you to see who’s sharing your content throughout Google+. Check to see when posts go viral, find the source, and start there to build relationships with your most loyal resharers. Use Explore (righthand side) to see which topics and users are getting the most traction in Google+. Or, if you’re looking for more specific examples of Google+ activity, use Search built into Google+ to find posts, people, pages, and more.

6. Cross-promote.
You already send emails and newsletters, place ads, use other social media platforms, and put signage up in your store. Encourage your followers across media to check you out on Google+.

7. Make it worthwhile.
Just telling them to look you up on Google+ may not do the trick. Give your customers a reason to check you out by offering them exclusive access to you, your business, and your world. Read last week’s post about rich media to see how you can do that with pictures and videos. Or, make an exclusive announcement on Google+, like Cadbury did by launching a new candy bar from their page, or give your customers an opportunity to win something great. It’s all about differentiating your brand and its engagement on Google+.

8. Be interactive.
Customers will come to your page if they know it’s the best way to reach you directly. Hold hangouts, written Q&As, or even broadcast an event. Let them know that you’re watching, listening, learning, and responding. Customers want to come face to face with you. Up til now, that’s been tough, especially for businesses based online! Now, with Hangouts, Google+ gives you the tools to make that happen.

9. Collaborate, cooperate, and create.
Hangouts allow you to bridge geographic divides like never before. If you’re a bookstore, try hosting a reading group hangout with other stores around the country. If you’re a restaurant, try swapping recipes On Air with peer institutions hundreds of miles away. With your expertise and the power of Hangouts on Air, you have the opportunity to provide your customers with a new level of insight, intelligent conversation, and enlightenment. Think big!

10. Know your purpose.
Maybe getting your business on Google+ isn’t about gaining followers at all. Maybe it’s simply about learning about the conversations going on across the web. Maybe it’s about connecting with your peers or a network of professional contacts. It’s always important to identify your purpose and set goals accordingly. Pursuing followers doesn’t need to be a priority. But, if it is, this list was for you.
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hi
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Michelle McIvor Cohen

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beautifull
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Loving the looks on Mad Men this season.
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Can't wait to see more great looks featured on +The Blush by +Ysolt Usigan. 14 more days till launch!
 
We're crushing on these beauties from Donna Morgan, spotted at an editor preview. (Love bright prints for spring!)
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Have her in circles
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Michelle McIvor Cohen

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Solid read on the size of iPhone 5.
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Looking forward to tomorrow's chat!
 
Mark your calendars! This Friday, September 14 at 12:30 p.m. EST, we’ll be hosting our very first Google+ hangout on The Blush’s Google+ page. 

The editors of TheBlush.com will be chatting with +My Beauty Bunny and +15 Minute Beauty Fanatic about all things beauty and style for fall – trends we’re loving, fresh beauty tricks to try, what to buy and toss, and more! 
Chat about Fall Fashion and Beauty
Fri, September 14, 2012, 12:30 PM

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MIDWEST FASHION WEEK in INDIANAPOLIS is right around the corner lovelies!!! purchase your tickets now at: www.midwestfashionweek.com
*TICKETS WILL NOT BE SOLD AT THE DOOR!*

and if you are interested in being part of the show (mua's, hairstylist, vendors, sponsors, photographers...) PLEASE CONTACT: info@midwestfashionweek.com

CHICAGO model casting call for this event will be held, Sunday, Sept. 16, 2012 @2pm - 4pm. DeWitt Place / 900 N. DeWitt Place, Chicago, IL 60611 (DeWitt & Delaware)
..female models: high heels, form fitted clothing (leggings, etc.)
..male models: fitted jeans/form fitted clothing
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Do you have a case of Pinsanity? Awesome video presented by +Comediva and +The Blush. Link: http://theblush.com/2012/05/09/pinsanity-pinterest/
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me liked is
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Looking forward to seeing The Hunger Games this week and watching Elizabeth Banks play Effie.
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I had this at a wedding two weeks ago. YUM!
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Have her in circles
797 people
Benjamin Taylor's profile photo
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Work
Occupation
I head up audience development at BUZZMEDIA for its large family of pop culture platforms, including Celebuzz, Stereogum, Spin, Buzznet, TheSuperficial, Idolator, TheFrisky, among other influential brands.
Employment
  • BUZZMEDIA
    VP, Audience Development, 2012 - present
  • XO Group
    Director, Community and Social Marketing, 2012 - 2012
  • SHAPE magazine
    Digital Director, 2011 - 2012
  • iVillage
    Director, Community Programming, 2006 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
New York - Columbia, Missouri - London
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Social media nerd, marathon runner, SoulCycle junkie; Chelsea dweller.
Education
  • New York University
    Journalism
  • University of Missouri–Columbia
    Journalism
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Gender
Female