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Carol Forden
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If people like you, thy're going to want to do business with you. If they don't, you have an insurmountable obstacle to overcome
If people like you, thy're going to want to do business with you. If they don't, you have an insurmountable obstacle to overcome

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Content Marketing Strategy: Game Killer or Game Changer

Poor and mediocre content marketing is more often built on questionable assumptions and generalities of your target audience.

Investing the time, effort and research to create detailed personas that reflect the actual buyer journey will pay off handsomely.

While it may seem easier to skip these steps and dive straight into writing the typical generic blog posts. This results in poor targeting and poor results. You would be better off finding something else to invest your marketing dollars into.

If you are not willing to commit to spending the time to develop personas, customer journey maps and attribution date, your content marketing you will fail and fail miserably.
Content marketing is about building a firm base from which to work
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Enough said.
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One thing you see on a consistent basis is brands, personal and product or service companies who use pay per click (PPC) and social media marketing (SMM) to self-promote to shout to the world how great they are.

In reality, no one cares and shouting to consumers how great you are a big turn off. It’s not what you say but how you say it
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Why are some brand easier to engage with customers and their target audience and others cannot?

The Power of Emotional Branding is where brands stand out. Now you are probably wondering how and why are certain brands able to achieve it?

Why do their customers turn into customer evangelists?

Enter the Power of Emotional Branding.
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Does your brand connect with your customers and potential clients? Is your brand interchangeable with other products or services its market? Does it feel like you are just producing another commodity? A great brand is a necessity – not a luxury. Alternatively, does your brand stand out and above the competition?
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In a toy store sits a shiny new battery operated black jeep. It’s an affordable toy, and oh, man, does it look awesome…. In walks a grandfather and his toddler grandchild. Of all the toys in the store, the black jeep catches the eye of both grandfather and grandchild. Some minutes pass as they circle the jeep - like piranha ...
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Red Bull, Nike, Etsy, Yelp, and Amazon know this fact: if you don’t validate as authentic via social proof at every turn, you lose customer confidence, trust and as a result sales.
What is Social Proof?

Social proof is one of the most valuable tools to grow a brand.

How often have you changed your mind about buying a product or service due to the many “1 star” ratings on a product you heard was good?

Or changed your dinner plans and changed a reservation because more than a few friends or acquaintances said the service sucked at a particular restaurant?

Or chose a competing product because you read a tweet review of some new gadget?

This is social proof.
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