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Helen Reynolds
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I’ve been developing a course on social media evaluation, and one metric stands out to me as most important. I call it the ‘ex-haters story’: the number of people you’ve won-around.

In this post I outline:

* What the ex-hater metric is;
* Why it’s one of the most important measures;
* and how to make your ex-hater figures soar.

As well as measuring specific outcomes relating to campaign objectives, it’s important to do ongoing social media evaluation.

By this I mean, everything you do, each day on social media – from answering queries to sharing other people’s posts – it all adds up to your organisation’s reputation and how much people trust you. (More on this later). And the ex-hater metric sits here.

Read more: https://socialforthepeople.com/2016/08/26/the-one-most-important-social-media-metric-in-your-evaluation-ex-haters/

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The robot threat
www.workitoutwithapencil.com
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In this post on my blog, I want to show how some of the behaviours that have become standard or accepted in the world of social media communications, share qualities with what might be seen as indicators of psychopathy:

http://socialforthepeople.com/2016/02/12/honestly-just-how-social-is-your-social-media/

Most are not serial killers – in fact psychopaths are more likely to find their way into politics, boardrooms or media organisations than be jailed for murder.” Will Black
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Everyone was talking last year about how Ice Bucket Challenge was a clever and new way for charities to get support.

I’ve been working on a social media campaign this month for Newport City Homes, a housing association where I live.  

It aims to use the principles of Ice Bucket Challenge and No Make Up Selfie to get a people in one small city talking about the wonderful people in their communities .

Essentially it’s a social media campaign where residents make the content and people participate because people in their personal networks asked them to... http://socialforthepeople.com/2015/12/21/a-social-media-campaign-where-residents-make-the-content-hats-off/

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Christmas playlist anyone?  It's a present from me :-)

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Smartphones are now in the pockets & handbags of two thirds (66%) of UK adults, up from 39% in 2012 
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