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Adam and Cory discuss +Pew Research Center's research on just-in-time information seeking with mobile phones, the trend of companies witholding marketing material in exchange for social actions, with examples from +MTV's Teen Wolf, +Assassin's Creed, and +Gilt Groupe, +C&A Deutschland adding online likes to their offline store experience, +Walmart driving foot traffic in-store with an Avengers augmented reality app, +Nike's Free Face campaign and getting users to interact with your product through an engaging experience, and Uber's on-demand mariachi fiestas and how you can take advantage of cultural events to promote your products.

Show Notes:
http://linkfrom.co/IMzIGh - Pew: Just-In-Time Information Through Mobile Connections
http://linkfrom.co/ITOoHy - MTV Teen Wolf Trailer Tweet
http://linkfrom.co/J3Ot74 - Facebook: Assassin's Creed - Unite to Unlock World Gameplay Premiere
http://linkfrom.co/I673uE - Gilt: Unlock This Deal With 50 Repins!
http://linkfrom.co/M1pUOx - YouTube: C&A Fashion Like
http://linkfrom.co/Jk6XS2 - Walmart Unveils Super Hero Augmented Reality App
http://linkfrom.co/J3Oyb1 - Nike Free Face
http://linkfrom.co/IMzUFs - Uber: On-Demand Mariachi Fiestas!
http://linkfrom.co/LtjZir - May The Fourth Be With You - Star Wars Day
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