Adam and Cory discuss +Pew Research Center's research on just-in-time information seeking with mobile phones, the trend of companies witholding marketing material in exchange for social actions, with examples from +MTV's Teen Wolf, +Assassin's Creed, and +Gilt Groupe, +C&A Deutschland adding online likes to their offline store experience, +Walmart driving foot traffic in-store with an Avengers augmented reality app, +Nike's Free Face campaign and getting users to interact with your product through an engaging experience, and Uber's on-demand mariachi fiestas and how you can take advantage of cultural events to promote your products.

Show Notes: - Pew: Just-In-Time Information Through Mobile Connections - MTV Teen Wolf Trailer Tweet - Facebook: Assassin's Creed - Unite to Unlock World Gameplay Premiere - Gilt: Unlock This Deal With 50 Repins! - YouTube: C&A Fashion Like - Walmart Unveils Super Hero Augmented Reality App - Nike Free Face - Uber: On-Demand Mariachi Fiestas! - May The Fourth Be With You - Star Wars Day´╗┐
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