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The PR Verdict

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Is it genuine camaraderie or a savvy play by a man with his eye on the White House in 2016? Either way, the media is loving it. http://ow.ly/lAl3n
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US Congresswoman Michele Bachmann is a lot of things, but predictable isn’t one of them. http://ow.ly/lxSGD
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The PR Verdict

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The #PR Takeaway:
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The PR Verdict

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The #PR Takeaway:
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It’s muddy water certainly but making your case & then pleading the 5th sounds rather like having your cake & eating it. Bon Apetit.
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The PR Verdict

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The #PR Verdict "There's No 'There' There" Award to being Fauxmous. You, too, can live the dream and be fauxmous, at least for an afternoon.
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The #PR Takeaway:
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The #PR Takeaway: #MayorRobFord
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A busy time for the Mayor’s press office, to be sure. http://ow.ly/lvKOL
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Nike’s PR team knew that withdrawing money from a charity, even in the wake of a disgraceful scandal could backfire on them. The more sensible and low risk option? Pull the plug on the products and continue to fund the charity directly. http://ow.ly/lvDCo ^MA
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Join the PRV community of public relations professionals, journalists and news junkies... http://ow.ly/lndwh
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We grade how the news was spun.
Introduction

The PR Verdict is for anyone who is interested in the news and how it is shaped.  Our audience ranges from PR professionals, journalists, executives, attorneys, students and news junkies.  In short: anyone who is concerned with the daily news flow and the art of managing a reputation.

Mark Arena, The PR Verdict’s founder, is a former Managing Director and Head of Communications (Americas) for one of the world’s largest banks; he was based in New York for 9 years.  Prior to his US assignment,  he was  based in London as  Global Head of Corporate Communications for the firm’s Investment Banking business.

Mark has a Bachelor of Arts, a Bachelor of Law and an MBA.  He provides PR advisory and coaching services and  leads seminars and speaks at conferences on reputation management and public relations.