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Rick Noel
3,582 followers -
CEO & Co-Founder of eBiz ROI, Inc.
CEO & Co-Founder of eBiz ROI, Inc.

3,582 followers
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Rick's posts

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The Counterintuitive Remarketing Campaign Strategy That Slashed Our Cost Per Lead 87% via +Leadpages

Most remarketing ads are pretty simple.

You saw this thing. You didn’t buy it. Here it is again. Want to buy it now?

And they’re pretty effective—certainly better than cold traffic, at any rate.

But of course, no conversion-minded marketer can leave it at “pretty effective.” So in the runup to Black Friday 2016, the Leadpages team decided to shake things up by pairing a Facebook remarketing campaign with two other tactics that had worked well for us … on their own. There was really no telling how they’d work all together.

#Remarketing #CPL #ROI

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Twice the traffic in half the time? How to update old blog posts for better results fast. by +Andy Crestodina via +Orbit Media Studios

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How to Use LinkedIn Sales Navigator for Better Prospecting by +Viveka von Rosen via +Social Media Examiner

Would you like to generate more profitable leads on LinkedIn?

Wondering how LinkedIn Sales Navigator can help?

Improvements to Sales Navigator give marketers an edge in lead generation, business development, and brand awareness on LinkedIn.

In this article, you’ll discover how to use LinkedIn Sales Navigator to build your business.

#LinkedInSalesNavigator

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6 Ways to Satisfy Unhappy Customers

Should you bend over backwards to satisfy an angry customer, or cut your losses and move on? via +Inc.

#CustomerService

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Refurbishing Top Content - Whiteboard Friday by +Britney Muller via +Moz #WhiteboardFriday

You've got top-performing content on your site that does really well. Maybe it's highly converting, maybe it garners the most qualified traffic — but it's just sitting there gathering dust. Isn't there something else you can do with content that's clearly proven its worth?

As it turns out, there is! In today's Whiteboard Friday, Moz's resident SEO and Content Architect, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it.

#IncreasingContentROI

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Pinterest introduces Search ads with Keyword and Shopping campaigns by +Ginny Marvin via +Search Engine Land

The new offerings should help Pinterest scale its advertising efforts.

#PinterestSearchAds


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How to Choose a Good SEO Company for Your Business or Website by +Rand Fishkin, the #WizardOfMoz

When it comes to choosing a reputable company to manage your SEO, there's both a right way and a wrong way to go about the hiring process. In today's Whiteboard Friday, Rand identifies common pitfalls to avoid and advice to take when it comes to selecting an agency or consultant to optimize your site for search engines. SEOs, take note: there are great ideas here for how to market yourselves to clients, as well!

#Whiteboard Friday #BusinessPractices #SEO


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Chrome 56 arrives with warning for HTTP password and credit card webpages, faster page reloading by +Emil via +VentureBeat

Google has launched Chrome 56 for Windows, Mac, Linux, and Android. Among the additions is a new warning for websites that collect passwords or credit card numbers but don’t use HTTPS; improvements to performance and efficiency of page reloading; and a ton of features for developers. You can update to the latest version now using the browser’s built-in silent updater, or download it directly from google.com/chrome.

#Chrome56

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Will Google Search Give Further Weight to Cybersecurity in 2017 (...and Beyond)? by Dan Taylor via +Search Engine Journal

One of SEO’s hottest topics recently has been the need to migrate from HTTP to HTTPS, especially for those websites which collect personal data or passwords. Websites serving content over the secure HTTPS protocol have been given a ranking boost since 2014. Google Chrome (which owns ~55% of the desktop browser market) is visibly branding websites as secure.

#SEO #Cybersecurity #http #NotSecure

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Google AMP carousels are multiplying! by
Columnist +Barb Palser via +Search Engine Land

The growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.

#AMPCarousels #MobileFirst
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