Surprising that, even in emerging markets, people are using tablets as an additional device, not a replacement for smartphone or PC. From a recent paper out of Google: "It’s an additional gadget, not a replacement. None of the participants used the tablet was a replacement for another device. All of them had a laptop or a desktop computer and 14 had a smartphone too"
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- At least in brazil tablets are very expensive, and seen as a luxury item. They also aren't useful for much unless you already have, say, a home wifi network, and you wouldn't have set that up without a computer.Sep 30, 2013
- Not that surprising based on observation. Casual tablet use cases when one doesn't want to drag out a laptop.
Sometimes tablet use is accepted more readily in meetings than big old laptops or even smartphones.
Often tablets are easier to manage in back of the bus airline seats or restaurants when dining alone.Sep 30, 2013
- I meant surprising in the sense that it is against conventional wisdom, which, at least in press articles on tablet sales growth, tells a story where tablets are replacing PCs. That doesn't seem to be what is happening (though it probably is true that a combination of availability of cheap tablets and avoiding the pain that is Windows 8 may be delaying PC purchases and lengthening the replacement cycle of PCs).Sep 30, 2013
- I sometimes wonder how conventional wisdom is formed. The media guys who are saying that tablets are replacing PCs generally participate in the same culture as the rest of us. They travel. They're presumably in meetings.
I bought a tablet, well, tablets, but I already had a laptop. I just bought another laptop, since I'm in the replacement cycle for a laptop. I didn't consider a tablet as a replacement for the laptop.
In the aggregate tablets may be replacing laptops, certainly desktops, for some use cases, but tablets are still new and laptops and desktops are legacy.Sep 30, 2013
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