Remarkable paper, over 40% of people are willing to run an executable that scans their machine and does arbitrary harm for a payment of 50 cents.  As the paper says, "users actually do not attach any significant economic value to the security of their systems. While ignorance could explain this state of affairs, we show that the reality is much worse, as some users readily turn a blind eye to questionable activities occurring on their systems, as long as they can themselves make a modest profit out of it."
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