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Mark Ballard
Attended University of Virginia
Lives in Charlottesville, VA
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I research and write about digital marketing and technology trends.
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Mark Ballard

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It’s been over a year since Google publicly announced Enhanced Campaigns for AdWords, and just shy of a year since the mandatory transition date in late July of 2013. Early on, there was a great deal of consternation surrounding the changes brought by this new campaign model, but advertiser sentiment improved as some of their […]
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We've just released the RKG Digital Marketing Report for Q4 2013: http://rkg.co/dmrq42013
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My article on SEL today about valuing smartphone traffic now that we have cross-device insights and more:
http://searchengineland.com/getting-a-better-read-on-the-value-of-smartphone-paid-search-176365
The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show smartphones and tablets driving nearly all Internet traffic growth, while volume from traditional desktop and laptop computers has begun to fade. But as more consumers have taken to using new devices for […]
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RKG's analysis of Q2 trends in digital marketing:
We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.
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My post today on SEL:
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Enhanced Campaigns will significantly impact the way platform providers do what they do and the way paid search managers do their jobs.
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Have him in circles
106 people
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Michelle Ulizio's profile photo
Total Retail's profile photo
Cuong Tran (GREEN HORIZON TOURS)'s profile photo
Ashley Kennedy's profile photo
Alex Freeman's profile photo
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Socratic SBC's profile photo
Traffitise Ltd.'s profile photo

Mark Ballard

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The launch of Google AdWords and its subsequent rapid growth in the early 2000s helped spawn an entire industry around paid search advertising. The ecosystem that arose includes Google and its advertisers, as well as a slew of agencies, consultants, software platforms, data providers, third party tools and various combinations thereof in between them. Almost […]
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Mark Ballard

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A bit of a preview of the Q4 RKG Digital Marketing Report
http://searchengineland.com/google-plas-may-be-bigger-and-better-than-you-think-181017
As someone responsible for compiling, analyzing and putting narratives to raw marketing data, I spend a good portion of my time reviewing similar material from other sources in our industry. This is helpful for generating new ideas for analyses and serves as a basic sanity check of the results we are finding at RKG. On […]
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Lots of stats, maybe some surprises:
We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.
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The impact of Enhanced Campaigns could vary greatly depending on the type of advertiser.
There are two pieces of conventional wisdom surrounding Google’s Enhanced Campaigns that seem to get tossed around a lot without much thought or examination. The first is that this new campaign model will make it easier for small advertisers to get into the mobile advertising game. The second related piece is that Enhanced Campaigns will [...]
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Mark Ballard

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We released the RKG Digital Marketing Report covering the first quarter of 2013 today.
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My take on Google's Enhanced Campaigns:
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